What is billing threshold and how does it work?

What is billing threshold and how does it work?

Paying your postpay threshold account with a credit card? Learn about billing threshold and monthly billing date to understand when we charge your payment method.

When met, the billing threshold is a set amount that triggers billing for advertising costs. We charge your primary payment method when you reach your billing threshold or your monthly billing date, whichever comes first. The following graph shows an example: In your first 30-day period, your charges are well below your billing threshold of $50, so we charge your primary payment method on your monthly billing date. In the next 30-day period, you hit your billing threshold a few days before your monthly billing date, so we charge your primary payment method at that time.

How billing threshold works

Monthly billing date

Your monthly billing date is the date that you signed up for Bing Ads. Your primary payment method will be charged on your monthly billing date with two exceptions:

  • If you have made a successful payment within the past 10 days, either by reaching your billing threshold or by paying your account balance
  • If your account balance is less than a certain minimum amount (for example, $1 for accounts billed in US dollar)

Billing threshold

Billing thresholds start out low (for example, if your account is billed in US dollars, the billing threshold starts at $50) and will automatically increase when make successful payments. The amount of increase depends on your currency and other factors. Alternatively, Bing Ads automatically decreases your billing threshold if you run into problems paying your charges.

Example: When you pay expando image

Let’s assume you signed up for Bing Ads on October 22 and have a postpay account billed in U.S. dollars. As a new customer, your billing threshold is set by default to $50 and your monthly billing date is the 22nd of each month. From October 22 to November 21, you spend $47.50, so we charge you that amount on November 22, your first monthly billing date. Your campaign takes off in late November and by December 7, you have $50 in charges. We charge your payment method on December 8. You reach the billing threshold two more times, and we increase it to $100.


Setting a limit

You can set a limit on the amount Bing Ads can charge your payment method. For example, if your billing threshold is $2,500, but you don't want charges to your credit card that are greater than $2,000, you can set a limit.

Although you can set a limit that is higher than the current billing threshold, we will continue to charge you when you reach the billing threshold that is defined by Bing Ads for your account. If the threshold goes up and exceeds your limit, we will charge you when you reach your limit.

Example: Setting a limit above the billing threshold expando image

Let’s say your current billing threshold is $500 with a maximum over time of $2,500. You can set your limit at $2000, but we’ll continue to charge you when you reach the billing threshold until we raise the billing threshold over time and it reaches your limit of $2,000.

billing threshold


Where can I find my billing threshold?

Learn more about user roles.

  1. Click the gear icon gear icon, and then click Accounts & Billing.
  2. Click the Billing tab.
  3. If you have more than one account, click the account number for the account you want to set the limit on.

At the top of the page, in the box titled When you pay, the amount shown is the current billing threshold applied to your account.

How do I set a limit?

  1. Click the gear icon gear icon, and then click Accounts & Billing.
  2. Click the Billing tab.
  3. If you have more than one account, click the account number for the account you want to set the limit on.
  4. In the When you pay summary at the top of the page, click set a limit.
  5. Select Limit each charge to and enter the payment amount you do not want to exceed.

Keep in mind

  • Charges can exceed the billing threshold or your limit by a small amount. If you are setting the limit to avoid reaching a maximum amount that you can charge on your credit card, you might want to set your limit slightly below that amount.
  • It will take about an hour for your new limit to be saved in our system.
  • If you set your limit below your current balance, we will charge you the full balance. After that, you will be charged your limit (or a slightly larger amount). If you need to reduce your balance before you set your limit, you can pay your account balance.
  • If you change your postpay payment option from threshold to monthly invoice, we will remove the billing threshold limit.

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