If you manage multiple Bing Ads accounts, the Accounts Summary page can help you view performance and budget data across all your accounts so that you can quickly target areas needing your attention the most. Want to find out which of your accounts have the lowest CTR so that you can work on those keyword lists? Want to quickly see which invoiced accounts need new insertion orders? Accounts Summary can answer these questions and more.
Each row in the Accounts Summary table shows totals for common performance metrics and budget data for all campaigns in an account. The overall total, at the bottom of the table, sums up all of your accounts.
On the Performance tab, click the account name and we'll take you to the Campaigns page. On the Budget tab, click the account name and we'll take you to the Account details page. There are also short cuts at the top of the page to "create an account" and "manage your requests."
Like other tables in Bing Ads, you can filter your results and select the columns you want to view. Here are the default columns for the Performance and Budget tabs:
|Performance tab||Budget tab|
|Account name||Account name|
|CTR||IO purchase order*|
|CPC||IO budget remaining*|
|Spend||IO start date*|
|IO end date*|
|Total daily budget|
|Total monthly budget|
*These columns are only visible if one of your accounts uses insertion orders and monthly invoice billing.
By default, if you have more than 1 account (but no more than 2,000), the Accounts Summary page is your landing page after you sign in to Bing Ads. Want to change this? At the bottom of the page, click When I sign in, take me to the Campaigns page.
If you have 1 account (or more than 2,000), the Accounts Summary page is not visible and you will go to the Campaigns page after you sign in.