Monitor your account on the Home page

Monitor your account on the Home page

The Bing Ads Home page let's you quickly scan key campaign data that matters most to you. You can select what modules display and move them around the page.

The Bing Ads Home page gives you a concise view of your account with the information that matters most to you in one single place. You can review the performance summary on topline KPIs, top movers, and the performance graph and also customize what modules display and where they are located to tailor the Home page to your focus of interest.

There are two main parts to the Home page, the summary view and the customizable modules.

Summary view

  • Topline KPIs: At the top of the Home page, see a summary of Clicks, Impressions, CTR, Conversions, Avg. CPC, and Spend for the entire account. This gives you an idea of how you are doing at the account level.
  • Top Mover latest 7-day report: Under the topline KPIs, the top mover report is a summary of the biggest changes in clicks and spend and allows you to access the full report to see what campaigns and ad groups are driving the changes along with possible causes and suggested actions.
  • Performance graph: Right next to the top mover report, the performance graph allows you to compare two different metrics across different date ranges. You select the date range at the top right.

Customizable modules

  • Keyword, ad group and campaign modules: There are several modules that help you track keyword, ad group, and campaign performance. You can select which modules display and move them around. We also add any saved filters from the Campaign page as a module that you can add to the Home page.

Here are the benefits of each module:

Module name What it shows Why review it
Good quality but low traffic List of keywords that have a high quality score but are receiving less than 1,000 impressions. Check the CTR (click-through rate) and Conversions to see if the keywords are meeting your goals. If not, you might want to consider changing the bid to increase traffic.
Keyword below first-page bid List of keywords that are active and can show. However, their current bid is below the system suggested first page bid. This means they are not getting the reasonable amount of first page impressions as they can. Ads on the first page of Bing Ads search result pages normally get more clicks so you should consider changing the bid strategy for these keywords. Keywords may sometimes get impressions and be on the first page, but the flag is indicating it can get more. To get bid suggestions that can move more of your ads to the first page, go to the Opportunities page.
All enabled keyword The key metrics for all active keywords including impressions, clicks, click-through rate, quality score, bid, cost-per-click, position, and conversions. It filters your keyword list to just the ones that are active so you can review the performance quickly to identify top performing or low performing ones. This is also a quick way to flag any major keyword problems.
All non-active keyword The key metrics for all active campaigns including impressions, impression share (%), clicks, spend, and average cost-per-click. It filters your keyword list to just the ones that are non-active so you can see if you want to enable any.
All enabled ad group The key metrics for all active ad groups including impressions, impression share (%), clicks, spend, and average cost-per-click. It filters your ad groups to just the ones that are active so you can review the performance quickly to identify top performing or low performing ones. This is also a quick way to flag any major ad group problems.
All non-active ad group The key metrics for all non-active ad groups including impressions, impression share (%), clicks, spend, and average cost-per-click. It filters your campaigns to just the ones that are non-active so you can see if you want to enable any.
All enabled campaign The key metrics for all active campaigns including impressions, impression share (%), clicks, spend, and average cost-per-click. It filters your campaigns to just the ones that are active so you can review the performance quickly to identify top performing or low performing ones. This is also a quick way to flag any major campaign problems.
All non-active campaign The key metrics for all non-active campaigns including impressions, impression share (%), clicks, spend, and average cost-per-click. It filters your campaigns to just the ones that are non-active so you can see if you want to enable any.
Budget constrained campaign The list of campaigns that have a status of Limited by budget or Campaign out of budget. This makes it easy to review the campaigns that have budget issues and decide if you want to increase the budget.

Add your own customized module expando image
  1. On the Campaigns page, select the Campaign, Ads or Keywords tab. You want to select the tab for the information that you want to filter on.
  2. Click Filters and then Create filter.
  3. Select the filter options and then in the box next to the Apply button, enter a name.
  4. Click Apply.
  5. Click the Home page.
  6. At the top of the Home page, click Customize modules.
  7. Select the check box next to the customized module you want to add to the Home page.
  8. Click Save. Now your saved filter will show on the Home page as a customized module.
  9. If you want to review or edit the customized module, click View filters and the filter will open on the Campaign page where you can review or make changes.
Add or remove modules expando image
  1. At the top of the Home page, click Customize modules.
  2. Select or clear the check box next to the module.
  3. Click Save
Move modulesexpando image
  • In the top bar of the module, click and drag the move icon Move icon to where you want the module.
Change columnsexpando image
  • In the top bar of the module, click the gear icon Gear icon, select Customize columns and then add the columns that you want.
Change number of rowsexpando image
  • In the top bar of the module, click the gear icon Gear icon, select Options and then select how many rows you want.

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