End date - Definition

End date - Definition

Set when you want Bing Ads to automatically stop running your ads.

What it is

Bing Ads runs your ads indefinitely unless you set end dates for specific ad groups. You can see and change your ad group’s end date by going to the Settings tab on the ad group’s page and clicking Schedule under the Advanced settings section. When you select an end date, your ad will run until 11:59 p.m. of the previous date (for example, if you select 12/31 as your end date, your ad will run through 12/30 until 11:59 p.m.).

Why it's important

You can set your ads to end by a certain date, which is particularly convenient when running ads for a special occasion, like a holiday sale (in such a case, you may also want to set a start date).

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