Content network - Definition

Content network - Definition

The content network refers to Bing Ads that run in Windows apps.
Important
  • After June 30, 2017, Bing Ads will stop serving ads on the content network.
  • The content network is available only in the United States.

What it is

The content network is the ad distribution network for Bing Ads running in Windows apps. When you create your campaign, you can choose to display your ads on this network.

Why it's important

Using the content network gets your ads in front of the wider Windows audience, meaning more potential customers.

An example

If an ad for an clothing company has the keyword "dress" and the keyword "shoes" and there is a content network app related to fashion, the ad could display even though a person viewing the app did not search for "dress" or "shoes." That's where the content match type keyword works for you.

What you need to know

Any keyword you add will have the content match type (how a keyword is matched to a customer’s search query or app’s content), along with any other match type you select.

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