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Sign up for a Microsoft Advertising account

Use an existing email address or new email address (Microsoft account) to sign up for Microsoft Advertising.
Important

If you're located in the US, please follow the sign-up steps listed below under "Steps for those in the US".

Signing up with Microsoft Advertising is free and you can do it at any time by visiting Microsoft Advertising sign up. All you need is an existing email address or you can create a new email address (a Microsoft account), along with a few details about your business to get your account up and running.

Use an existing email address to create an accountexpando image
  1. Go to the Microsoft Advertising sign-up page and enter an existing email address (work, school, or personal email address from a service such as Outlook, Gmail, or Yahoo).

    If you have an email address you already use to sign in to Microsoft products (like Skype or Xbox LIVE), all you need to do is sign in and the transition will be complete. If you've never used this email to sign in to a Microsoft product, you'll be able to sign up for a new account.

  2. Otherwise, select Create one! next to No account?, and then select Next.
  3. In the following window, confirm that you want to create a new account and then select Next.
  4. Create a password and select Next.
  5. Enter your First name and Last name, and then select Next.
  6. An email confirmation will be sent to you with a code. Copy and paste the code in the platform. Select Next.
  7. You will see a security check with a capture. Select Next.
  8. Stay signed in.
  9. You may have another verification request. After completing the request, select Next.
  10. You will have another request to use Microsoft Authenticator App. Complete that step for additional account security.
  11. Choose your advertising goal.
  12. Provide your business name and business website and select Next.
  13. Choose where you want to advertise and select Next.
  14. Set up your keyword themes and select Next.
  15. Create your ad and select Next.
  16. Provide your business phone number and select Next.
  17. Enter your budget and select Next.
  18. Provide your Legal business name, Phone number, Business location, Preferred time zone, and select Next.
  19. Enter your Promotional offer (optional), select your Billing country/region, then choose a payment setting and payment method.
  20. Review the Microsoft Advertising Terms and Conditions and select the box if you agree to the terms.
  21. Select Submit and go live.
  22. After you've created your Microsoft Advertising account, you can set up your campaign by importing from Google Ads or by creating a new campaign.

You're now signed in to Microsoft Advertising!

Create a new email address and then create an accountexpando image
  1. Go to the Microsoft Advertising sign up page and select Sign up now.
  2. In the following window, next to No account?, select Create one!
  3. Select Get a new email address.
  4. Enter an address to create an Outlook account and then select Next. (If the address is already taken, you'll need to choose a different name and try again.)
  5. Create a password and then select Next.
  6. Enter your First name and Last name, and then select Next.
  7. An email confirmation will be sent to you with a code. Copy and paste the code in the platform. Select Next.
  8. You will see a security check with a capture. Select Next.
  9. Stay signed in.
  10. You may have another verification request. After completing the request, select Next.
  11. You will have another request to use Microsoft Authenticator App. Complete that step for additional account security.
  12. Choose your advertising goal.
  13. Provide your business name and business website and select Next.
  14. Choose where you want to advertise and select Next.
  15. Set up your keyword themes and select Next.
  16. Create your ad and select Next.
  17. Provide your business phone number and select Next.
  18. Enter your budget and select Next.
  19. Provide your Legal business name, Phone number, Business location, Preferred time zone, and select Next.
  20. Enter your Promotional offer (optional), select your Billing country/region, then choose a payment setting and payment method.
  21. Review the Microsoft Advertising Terms and Conditions and select the box if you agree to the terms.
  22. Select Submit and go live.
  23. After you've created your Microsoft Advertising account, you can set up your campaign by importing from Google Ads or by creating a new campaign.

You're now signed in to Microsoft Advertising! How about learning how to import a campaign from Google Ads or other programs?

Steps for those in the USexpando image

If you're in the US, please follow the steps below.

Use an existing email address to create an account

  1. Go to the Microsoft Advertising sign-up page and enter an existing email address (work, school, or personal email address from a service such as Outlook, Gmail, or Yahoo).

    If you have an email address you already use to sign in to Microsoft products (like Skype or Xbox LIVE), all you need to do is sign in and the transition will be complete. If you've never used this email to sign in to a Microsoft product, you'll be able to sign up for a new account.

  2. Otherwise, select Create one! next to No account?, and then select Next.
  3. In the following window, confirm that you want to create a new account and then select Next.
  4. Create a password and select Next.
  5. Enter your First name and Last name, and then select Next.
  6. An email confirmation will be sent to you with a code. Copy and paste the code in the platform. Select Next.
  7. You will see a security check with a capture. Select Next.
  8. Stay signed in.
  9. You may have another verification request. After completing the request, select Next.
  10. You will have another request to use Microsoft Authenticator App. Complete that step for additional account security.
  11. Select Create new account
  12. Select the language you'd like to advertise in.
  13. Select Next.
  14. Enter your business website.

    Note: If you don't have one, you can create a landing page for your ads.

  15. Select Next.
  16. Choose your mode - either Streamlined, simple experience or Take full control.

    Note: If you selected, Streamlined, simple experience, you'll be able to select your ad channels. If you selected Take full control, proceed to the next step.

  17. Create your ads by entering your ad information.
  18. Select Next.
  19. Choose the audience that will see your ads by selecting where you want your ads to appear, your location target, and keyword themes.
  20. Select Next.
  21. Enter your budget information.
  22. Select Next.
  23. Provide your Legal business name, Phone number, Business location, Preferred time zone, and select Next.
  24. Enter your Promotional offer (optional), select your Billing country/region, then choose a payment setting and payment method.
  25. Review the Microsoft Advertising Terms and Conditions and select the checkbox if you agree to the terms.
  26. Select Submit and go live.

Create a new email address and then create an account

  1. Go to the Microsoft Advertising sign up page and select Sign up now.
  2. In the following window, next to No account?, select Create one!
  3. Select Get a new email address.
  4. Enter an address to create an Outlook account and then select Next. (If the address is already taken, you'll need to choose a different name and try again.)
  5. Create a password.
  6. Select Next.
  7. Enter your First name and Last name.
  8. Select Next.
  9. An email confirmation will be sent to you with a code. Copy and paste the code in the platform.
  10. Select Next.
  11. You will see a security check with a capture. Select Next.
  12. Stay signed in.
  13. You may have another verification request. After completing the request, select Next.
  14. You will have another request to use Microsoft Authenticator App. Complete that step for additional account security.
  15. You will see three options: Create new account, Import from Google Ads, and Import from Facebook Ads. Select Create new account.
  16. Select the language you'd like to advertise in.
  17. Select Next.
  18. Provide your business website.

    Note: If you don't have one, you can create a landing page for your ads.

  19. Select Next.
  20. Choose your mode - either Streamlined, simple experience or Take full control.
  21. Select Create your campaign.

    Note: If you selected, Streamlined, simple experience, you'll be able to select your ad channels. If you selected Take full control, proceed to the next step.

  22. Create your ads by entering your ad information.
  23. Select Next.
  24. Choose the audience that will see your ads by selecting where you want your ads to appear, your location target, and keyword themes.
  25. Select Next.
  26. Enter your budget information.
  27. Select Next.
  28. Provide your Legal business name, Phone number, Business location, Preferred time zone, and select Next.
  29. Enter your Promotional offer (optional), select your Billing country/region, then choose a payment setting and payment method.
  30. Review the Microsoft Advertising Terms and Conditions and select the box if you agree to the terms.
  31. Select Submit and go live.

You're now signed in to Microsoft Advertising! From here, you can create new campaigns and manage existing ones, or set up an import. You can also set up your conversions to increase the efficiency of your ads.

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