Sign up for a Bing Ads account

Sign up for a Bing Ads account

Use an existing email address or new email address (Microsoft account) to sign up for Bing Ads. Sign Up

Signing up with Bing Ads is free and you can do it at any time by visiting Bing Ads sign up. All you need is an existing email address or you can create a new email address (a Microsoft account), along with a few details about your business to get your Bing Ads account up and running.

Use an existing email address to create an accountexpando image
  1. Go to the Bing Ads sign-up page and enter an existing email address (work, school, or personal email address from a service such as Outlook, Gmail, or Yahoo).

    If you have an email address you already use to sign in to Microsoft products (like Skype or Xbox LIVE), all you need to do is sign in and the transition will be complete. If you've never used this email to sign in to a Microsoft product, you’ll be able to sign up for a new account.

  2. Otherwise, click Create one! next to No account?, and then click Next.
  3. In the following window, confirm that you want to create a new account and then click Next.
  4. Create a password and click Next.
  5. Enter your First name and Last name, and then click Next.
  6. You'll need to enter the verification that Bing Ads sent to the email address you provided. Check your email, enter the code in the prompt, and click Next.
  7. Provide your Company name and Business phone. Please confirm your Business location, Currency, Time zone, and Primary use (if you're using the account to promote a business or if you're using an account on behalf of an ad agency).
  8. Review the Bing Ads Terms and Conditions and click the box if you agree to the terms. Then, click Create account.
  9. After you’ve created your Bing Ads account, you can set up your campaign by importing from Google Ads or by creating a new campaign. You can also skip this step and click Continue.
  10. Enter your billing and payment information and click Next. You can also skip this step and enter your billing and payment information later by clicking Skip.

You're now signed in to Bing Ads!

Create a new email address and then create an accountexpando image
  1. Go to the Bing Ads sign up page and next to No account?, click Create one!.
  2. In the following window, click Get a new email address.
  3. Enter an address to create an Outlook account and then click Next. (If the address is already taken, you'll need to enter choose a different name and try again.)
  4. Create a password and then click Next.
  5. Enter your First name and Last name, and then click Next.
  6. Provide your Company name and Business phone. Please confirm your Business location, Currency, Time zone, and Primary use (if you're using the account to promote a business or if you're using an account on behalf of an ad agency).
  7. Review the Bing Ads Terms and Conditions and click the box if you agree to the terms. Then, click Create account.
  8. After you've created your Bing Ads account, you can set up your campaign by importing from Google Ads or by creating a new campaign. You can also skip this step and click Continue.
  9. Enter your billing and payment information and click Next. You can also skip this step and enter your billing and payment information later by clicking Skip.

You're now signed in to Bing Ads!

What's next? How about learning how to import a campaign from Google Ads or other programs?

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