Write great ads

Write great ads

Here are some tips for writing great ads to attract potential customers.

Every day, people search on Bing looking for different products and services. A handful of them could be looking for the products or services you offer! Here are some tips for writing great ads to attract potential customers.

What to do:

  • Create multiple ads in an ad group.

    You can create up to 20 different ads per ad group. Take advantage of this by experimenting with different ad titles and text. Once you’ve found which ads your customers like best, get rid of the less successful ads to help maximize your ROI.

  • Describe what sets your product apart.

    Be sure to call out any of your product’s unique qualities in your ad. For example, if your product is available in many more colors than the competition offers, you might mention color choices in your ad.

  • User your customers' language.

    Research the age and gender of people you are targeting and use words and tone that are likely to attract those people.

  • Be specific.

    The more specific your ad offer is, the better. For example, rather than "big discounts," state an exact percentage, like "50% off."

  • Include a call to action.

    Whether you tell the searcher to download a free e-book, subscribe to a newsletter, or take advantage of a sale, specific calls to action give potential customers a reason to click your ad the moment they see it.

What to avoid:

  • Random capitalization. For example, “Find GREAT deals on sWiMsUiTs.”
  • Excessive punctuation. For example, “Great deals on swimsuits!!!! 50% off all styles!!!”
  • Gimmicky spelling and jargon. For example, “Tell your friends to git their swimsuitz here.”
  • Misleading customers in your ad or landing page. For example, “All items 20% off.” When only some of the items on the landing page URL you’re linking to are 20% off.
How to create a new adexpando image
  1. On the Campaigns page, select the campaign where you'd like to create a new ad.
  2. Click the Ads tab.
  3. Click Create an ad.
  4. Complete each of the fields and click Save.
How to edit an existing adexpando image
  1. On the Campaigns page, select the campaign where you'd like to edit an existing ad.
  2. Click the Ads tab.
  3. In the Ad title column, click the ad title.
  4. Make your changes and click Save.

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