Every day, people search on Bing looking for different products and services. A handful of them could be looking for the products or services you offer! Here are some tips for writing great ads to attract potential customers.
You can create up to 20 different ads per ad group. Take advantage of this by experimenting with different ad titles and text. Once you’ve found which ads your customers like best, get rid of the less successful ads to help maximize your ROI.
Be sure to call out any of your product’s unique qualities in your ad. For example, if your product is available in many more colors than the competition offers, you might mention color choices in your ad.
Research the age and gender of people you are targeting and use words and tone that are likely to attract those people.
The more specific your ad offer is, the better. For example, rather than "big discounts," state an exact percentage, like "50% off."
Whether you tell the searcher to download a free e-book, subscribe to a newsletter, or take advantage of a sale, specific calls to action give potential customers a reason to click your ad the moment they see it.