Navigating Bing Ads

Navigating Bing Ads

Explore Bing Ads and learn about the different sections you'll use to manage your campaigns.

If you're new to Bing Ads, take some time to go over your Bing Ads account. After you sign in, you'll see different sections along the top of the page: Accounts Summary, Home, Campaigns, Reports, Opportunities, Tools, and Import Campaigns. In the left panel, you'll see a list of your accounts and links to the Shared Library, Conversion Tracking, and Bulk Operations. In the top-right corner, any critical and informational alerts will be posted, and you can either click on the gear icon Gear icon to access links to Accounts & Billing, My Settings, and Sign Out, or click Help to bring up help content.

The main pages

Bing Ads pages
Accounts Summary View performance and budget information across all your accounts. This page is available only if you have multiple accounts you manage.
Home An at-a-glance overview of important campaign information, where you can customize the view by account to see what’s important to you.
Campaigns Where you do the bulk of your campaign management. You create and edit your campaigns and ad groups, ads, keywords, extensions, and targets. You can also keep track of your change history and see graphs to help visualize important campaign data.
Reports Run reports to see campaign performance, targeting performance, campaign analytics, billing and budget, and additional custom reports for your campaigns.
Opportunities Find suggestions for improving the performance of your campaign. Keyword suggestions, bidding tips, budget suggestions, and more can be found here.
Tools Access tools to manage and improve your account. You have access to the Ad Preview and Diagnostics Tool, Research Keywords, and Campaign Planner. You can also download Bing Ads Editor and Bing Ads Intelligence from this tab.
Import Campaigns Import your campaigns quickly and efficiently from Google AdWords or from a file.

The left panel

Bing Ads pages
Selected Account Select the account you want to make changes to.
Search Quickly search for items in your accounts and campaigns.
All Campaigns An at-a-glance view of your campaigns and ad groups.
Shared Library Create and maintain audience remarketing lists, campaign negative keywords, URL tracking templates.
Conversion Tracking Create and maintain UET tags and conversion goals that can be shared with multiple campaigns. Learn more about conversion tracking
Bulk Operations Manage your account more efficiently by using bulk editing options.
Labels Organize campaigns, ad groups, ads, and keywords however you want using labels.

The gear menu

Bing Ads gear icon
Accounts & Billing Manage how you pay, what you pay with, and who has access to this account, including agency management.
My Settings Change your password, your contact information, and your email and alert preferences.
Sign Out Sign out of your Bing Ads account.

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