Where your ads will appear with Bing Ads

Where your ads will appear with Bing Ads

Advertising with Bing Ads means your ads will appear on Bing and other search sites, the Bing Network, on smartphones and tablets, and for specified locations or languages.

Advertise with Bing Ads to have your ads display across the Internet. Keep your customers in mind when planning where you want your ads to appear and what kind of ads you want to create. Try to think about where your customers are located or what they might like. How could you create ads that will resonate with customers, leading to more visits to your website and a higher return on investment?

Show your ads on Bing and other search sites

Your ads can appear on search results page when a customer does a search on Bing. Where your ad appears on search results pages is determined by the keywords you use to associate your ads. For example, Sarah owns a toy store and wants to create ads for kids’ electronics. She might include keywords like "walkie-talkies", "electronic pets", and "kids’ music players" so her ads could be more relevant to customers’ searches, and show above or next to the search results.

Learn more about ad position and getting to the top of the search results page.

Sample Bing ad on a Bing search results page

Show your ads on the Bing Network

Your ads can appear on the Bing Network, which consists of Bing, AOL, Yahoo and syndicated partner sites (like MSN.com or Bing.co.uk). When a customer browses the web, Bing Ads matches your keywords with the content of webpages. For example, a customer reading an article about toy gift ideas could see Sarah’s ad for kids’ electronics.

Note

For more information on the search and content networks, see What's the difference between the search and content networks?.

Show your ads on smartphones and tablets

Your ads can appear specifically for customers on the go, who use their smartphones and tablets to search and browse the Internet. Or you can create ads that appear on both desktops and smartphones but prioritize where you want the ads to appear more often.

Sample Bing ad on a smartphone search results page

Show your ads for specified locations or certain languages

You can show your ads to customers in specific locations, like cities or countries. For example, Sarah wants only local customers to see her ads. She can set your ads to appear to customers within a 20-mile radius around her shop by using radius targeting.

You can also set your ads to the languages your customers speak, which will influence where your ads will appear. For example, if Sarah wants her ads to be in German, her ads can appear not only in Germany but Austria and Switzerland as well. Learn more about how ad language and location targeting affect who can see your ads

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