See how your campaigns are performing with reports

See how your campaigns are performing with reports

Check your campaign's performance using Bing Ads reports.

Now that your campaigns are up and running, you’ll want to take some time to track how they're performing. Think about the goals you have for your campaigns and take advantage of the data Bing Ads provides to better manage your campaigns.

To get started, here's how to run a report:

  1. Click Reports.
  2. If it's not already expanded in the left pane, click Standard reports, and then click the type of report to expand the list of reports available.
  3. Select the report you want to run.
  4. Complete each of the fields in the different sections.
  5. Click Run to run the report, or Download to download the report as CSV, TSV, or XLSX (Microsoft Excel) file.

Here are some reports we recommend starting out with:

Keyword report
What it shows:

The impressions, clicks, click-through rate, quality score, bid, cost-per-click, position, and conversions for each individual keyword within your campaign.

Why run it:

To find out which keywords are triggering your ads and which ads are getting clicks. You can also identify keywords that aren’t performing well to determine if you want to delete them.

Campaign report
What it shows:

The impressions, impression share (%), clicks, spend, and average cost-per-click for each campaign or account. This data can be sorted by campaign, campaign status, and quality score.

Why run it:

To view high-level performance statistics and quality attributes for each campaign or account. This is also a quick way to identify any major campaign or account problems.

Ad report
What it shows:

The impressions, clicks, spend, and average cost-per-click for each ad. This data can be sorted by ad ID, ad status, ad title, display URL, and destination URL.

Why run it:

To help you determine which ads lead to clicks and conversions, and which are not performing. Having underperforming ads in your account can pull down the quality of your campaigns.

Ad group report
What it shows:

The impressions, impression share (%), clicks, spend, and average cost-per-click of your ad groups. This data can be sorted by ad group, ad group status, language, and network.

Why run it:

To more broadly compare delivery performance statistics by ad group, campaign, or account attributes rather than at the keyword level.

Search term report
What it shows:

The impressions, clicks, click-through rate, and average position for search terms that have triggered your ads.

Why run it:

To see what your audience is searching for when your ads are shown. You can use this information to make informed additions, removals, or edits to both your keyword and negative keyword lists.

Share of voice report
What it shows:

The impressions, impression share (%), impression share lost to budget (%), and impression share lost to bid. This data can be sorted by keyword, keyword ID, landing page experience, and quality score.

Why run it:

To view impression share (%) of successful bids for each keyword, and identify opportunities to increase impression share.

Note

Decide what data is the most important for you and customize your reports to only get the data that you want.

What's next? How about learning some more ways to track and improve campaign performance.

See more videos...