Is my data updated in real time?

Is my data updated in real time?

Learn the rules that determine data freshness.

When you are reviewing your Bing Ads metrics to see how you can improve your campaign performance, it is important to know if the most recent activity is included. Most metrics are in real time and are continually updated during the day. A few metrics take a bit longer to load and some reports are updated once a day.

The following table shows the delays in data freshness.

Metrics and reports Data updated within the last Applies to
Clicks 1 hour might not appear All tables and reports
Impressions 1 hour might not appear All tables and reports
Conversions 5 hours might not appear All tables and reports
Search terms 3 hours might not appear
  • Keywords tab > Search terms
  • Dimensions tab > Search terms
  • Search terms report
Top mover 3 days might not appear
  • Home page > Top mover
  • Dimensions tab > Top mover
Auction insights report 2.5 days might not appear Keywords tab > Auction Insights report
Negative keyword report 3 hours might not appear Negative keyword report
Share of voice report 16 hours may not appear Share of voice report
Change history Hour might not appear Change history tab

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