See where traffic is coming from with the geographic report

See where traffic is coming from with the geographic report

See where your traffic is coming from so you can validate whether your location targeting strategy is successful and identify opportunities to improve. The geographical location report is available on both the reports page and dimensions tab.

Once you set location targeting setting for your campaign, you can use the Geographic report to find out how your ads are doing in different locations, which can help you decide where to focus more of your advertising efforts.

Geo location report

Two columns in this report give you the details about the geographic location:

  • Location type: Shows the location used to serve your ad. The location can be where the customers were physically located (location type is physical location) or the location that customers showed interest in (location type is location of interest.)
  • Most specific location: Shows the most specific location that was used for targeting, giving you a more detailed view of where your ads are being displayed. Based on system and data limitations, Bing Ads can't always receive the most granular location. For example, you might see United States in this column.

How to read the report

Let’s say you sell products only in Seattle, and you’re using the default targeting option for your campaign (“People in, searching for, or showing interest in your targeted location”). You open the Geographic report, and see that 100 ad clicks have a “Physical location” location type and 80 ad clicks have a “Location of interest” location type.

Based on this data, you conclude that a significant number of people are searching for your business outside of Seattle. So you expand your location targeting to more areas like Portland to reach out to potentially more interested people.

Along with clicks, you can compare the estimated impressions, impression rate (%), click-through-rate (%), conversions, and conversions rate (%) to get a better idea on how your ad is performing in each location.

Create Geographic report on the reports page

  1. Click Reports.
  2. If not already expanded, click Standard reports.
  3. Click Targeting, and then click Geographic.
  4. Select the unit of time (Show (unit of time)), Date range, and the download Format you want.
  5. Optionally, you can do one or more of the following:
    • Set your report to include all accounts (the default) or select Specific accounts, campaigns, and ad groups and then choose the items you want.
    • Click Choose your columns to select or remove attributes and performance statistics for the report.
    • Click Filter to display specific types of data in your report.
    • Click My report settings to save the report as a custom report or schedule the report to run at a certain time.
  6. Click Run to run the report, or Download to download the report as a CSV or TSV file.

Create Geographical location report from the Dimensions tab

  • On the Campaigns pages, click the Dimensions tab, and then next to Show, click Geographical location.

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