What is UET and how can it help me?

What is UET and how can it help me?

Learn about UET and how it allows Bing Ads to collect actions people take, either on websites or apps. Then you can use this information to track conversions (like purchases or leads) or target audiences with remarketing lists (target ads to audiences).

UET is a powerful Bing Ads tool. You just need to create one single UET tag and then add it to your website once. This tag records what customers do on your website then Bing Ads starts collecting that data allowing you to track conversions (like purchases or leads) or target audiences using remarketing lists. UET is a prerequisite for conversion tracking and remarketing in paid search.

There are a few steps to get this set up. You will need to:

  • Create a UET tag once in Bing Ads
  • Add the UET tag tracking code to every page of your website
  • Depending on what you want to do, either set up conversion tracking or remarketing in paid search

That's it! You set up UET once and then Bing Ads collects the data that you can use to improve your ad performance.

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