UET is a powerful Bing Ads tool. You just need to create one single UET tag and then add it to your website once. This tag records what customers do on your website then Bing Ads starts collecting that data allowing you to track conversions (like purchases or leads) or target audiences using remarketing lists. UET is a prerequisite for conversion tracking and remarketing in paid search.
|Universal Event Tracking|
|Conversion Tracking||Remarketing in Paid Search|
There are a few steps to get this set up. You will need to:
That's it! You set up UET once and then Bing Ads collects the data that you can use to improve your ad performance.
You can also leverage UET tags to validate your domain when you create a Bing Merchant Center store. For more information, see Create a Bing Merchant Center store.