How do I create a UET tag?

How do I create a UET tag?

Before you can track conversions or target audiences using a remarketing list, you need to create a UET tag and then add the UET tag tracking code to every page of your website.

Before you can track conversions or target audiences using a remarketing list, you need to create a UET tag in Bing Ads and then add the UET tag tracking code to every page of your website. Don't know what UET is? See What is UET and how can it help me?

It is easy to create a UET tag in Bing Ads. All you need is a name.
  1. Click the Campaigns page, and then on the left pane, click Conversion Tracking.
    Conversion tracking menu
  2. Under Conversion Tracking, click UET tags.
    UET tags page
    Note: If this is the first time you are creating a tag, you can also click Get Started on the Conversion Tracking page.
  3. Click Create UET tag and then enter a name.
  4. Optional: Enter a description that helps you identify the UET tag in the future. We recommend that you enter the website page name or URL.
  5. Click Save.
  6. In the View UET tag tracking code box, click either Copy, Download or Email, and then click Done.
    UET tags page

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