After you create a UET tag, the next step is to add the UET tag tracking code to your website. We recommend that you, or your website administrator, add it to your entire website in either the head or body sections. If your website has a master page, then that is the best place to add it because you add it once and it is included on all pages.
There are two ways to add the UET tag tracking code - either directly or using a tag manager. The benefit of using a tag manager is that it allows you to manage your website tags in one place so you don't have to update your website all the time.
To review working examples of various ways in which you can install Bing Ads UET tags on your websites, see the UET examples website (English-only). There, you can find instructions on how to set up tags if your site is using either a tag manager or hosted on a website. Note: You should refer to the specific tag manager website for the latest information about their product.
The UET tag tracking code can be added anywhere on the webpage, in the head section (before the closing head tag </head>) or the body section (before the closing body tag </body>).
UET will work with all industry ready tag management systems. Here is a list of the current status of tested and supported tag managers that allow copy/paste of the UET tag:
A few of these tag managers also have a UET template: