How do I add the UET tag to my website?

How do I add the UET tag to my website?

There are two ways to add the UET tag tracking code - either directly or using a tag manager. The benefit of using a tag manager is that it allows you to manage your website tags in one place so you don't have to update your website all the time.

After you create a UET tag, the next step is to add the UET tag tracking code to your website. We recommend that you, or your website administrator, add it to your entire website in either the head or body sections. If your website has a master page, then that is the best place to add it because you add it once and it is included on all pages.

There are two ways to add the UET tag tracking code - either directly or using a tag manager. The benefit of using a tag manager is that it allows you to manage your website tags in one place so you don't have to update your website all the time.

To review working examples of various ways in which you can install Bing Ads UET tags on your websites, see the UET examples website (English-only). Note: You should refer to the specific tag manager website for the latest information about their product.

Add the UET tag tracking code to your website directly expando image
If you just copied the tracking code, or have a download or email version of it, you are ready to paste it to your website and you can skip to step 5.
  1. Click the Campaigns tab, and then on the left pane, click Conversion Tracking.
    Conversion tracking menu
  2. Under Conversion Tracking, click UET tags.
    UET tags page
  3. In the table, find the UET tag that you want to use and in the far right column, click View tag.
    UET tags page
  4. In the UET tag tracking code box, click Copy and then Done.
    Note: If your website doesn't support JavaScript, click the Non-JavaScript tab before you click Copy.
    UET tags page
  5. Paste the UET tag tracking code on every page of your website or on the master page, either in the head or body sections. In the image, the UET tag is pasted at the top of the body section of the webpage.
    UET tag
Notes
  • The UET tag tracking code can be added anywhere on the webpage, in the head section (before the closing head tag </head>) or the body section (before the closing body tag </body>).
  • You can add "alt" attribute to the UET tag tracking code to improve accessibility of your site. For example, <img src="//bat.bing.com/action/0?ti=5564575 &Ver=2" height="0" width="0" style="display:none; visibility: hidden;" alt=""/>>
Use your tag manager expando image

UET will work with all industry ready tag management systems. Here is a list of the current status of tested and supported tag managers that allow copy/paste of the UET tag:

  • Google Tag Manager
  • Qubit (Opentag)
  • Tealium
  • Ensighten
  • BrightTag (Signal)
  • Adobe Tag Manager

A few of these tag managers also have a UET template:

  • Google Tag Manager
  • Qubit (Opentag)
  • Tealium
  • Ensighten

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