You can track conversions and other site activity for any of your campaigns by creating conversion goals. Normally you create a Universal Event Tracking (UET) tag, add it to your website, and then create a conversion goal. But for mobile app install, all you have to do is use the app-specific URL that is provided by the Bing Ads-certified partner. One conversion goal is required per app platform for each app, per customer.
All you have to do is create an app extension, and then create a mobile app install conversion goal later.
When you create an app extension, enter the App or Measurement URL. This is an app-specific measurement URL that is provided by a Bing Ads-certified partner, along with an SDK, to track installs from app extensions as conversions. Bing Ads supports the following sites as third-party measurement URL partners:
Create a mobile app install goal manually and put in the measurement URL from the partner into the App URL field. Bing Ads treats both App URL and Measurement URL the same way. Follow the steps to create a goal for app installs:
|Where to find app ID/package name: http://apps.microsoft.com/windows/en-us/app/example-app-name/12345678-9abc-1234-1234-1234567890ab|
|Windows Phone Store|
|Where to find app ID/package name: http://www.windowsphone.com/en-us/store/app/example-app-name/12345678-9abc-1234-1234-1234567890ab)|
|Where to find app ID/package name: http://play.google.com/store/apps/details?id=com.example.appname|
|Apple App Store|
|Where to find app ID/package name: http://itunes.apple.com/us/app/example-app-name/id#########|
When setting your mobile app install goal in this section, you are not creating the mobile app extension. To learn how to do this, see Link your apps in your ad.
Here is the workflow of how a mobile app install is tracked:
You can also add additional tracking parameters in Bing Ads to customize your tracking URL.
Please note that you will need one tracking URL for each respective app in the app store.