You can track conversions and other site activity for any of your campaigns by creating conversion goals. Normally you create a Universal Event Tracking (UET) tag, add it to your website, and then create a conversion goal. But for mobile app install, all you have to do is use the app-specific URL that is provided by the Bing Ads-certified partner.
All you have to do is create an app extension, and then select if you want Bing Ads to automatically create a conversion goal or you can create a mobile app install conversion goal later.
When you create an app extension, select Include app installs as conversions and enter the App or Measurement URL. This is an app-specific measurement URL that is provided by a Bing Ads-certified partner, along with an SDK, to track app extension installs as conversions. Bing Ads supports the following sites as third-party measurement URL partners:
If you don't select Include app installs as conversions when creating the app extension, Bing Ads doesn't automatically create a conversion goal. You have to create it yourself. Note that even if the advertiser does not select this option, they can still create a mobile app install goal manually and put in the measurement URL from the partner into the App URL field. Bing Ads treats both App URL and Measurement URL the same way. Follow the steps to create a goal for app installs:
|Where to find app ID/package name: http://apps.microsoft.com/windows/en-us/app/example-app-name/12345678-9abc-1234-1234-1234567890ab|
|Windows Phone Store|
|Where to find app ID/package name: http://www.windowsphone.com/en-us/store/app/example-app-name/12345678-9abc-1234-1234-1234567890ab)|
|Where to find app ID/package name: http://play.google.com/store/apps/details?id=com.example.appname|
|Apple App Store|
|Where to find app ID/package name: http://itunes.apple.com/us/app/example-app-name/id#########|
When setting your mobile app install goal in this section, you are not creating the mobile app extension. To learn how to do this, see Link your apps in your ad.
Here is the workflow of how a mobile app install is tracked: