Is my conversion goal working and can I edit it?

Is my conversion goal working and can I edit it?

The data grid on the conversion goals page allows you to view the goals you created and edit the name and description inline. The grid will have the following columns

The Conversion goals page allows you to review each goal and track the goal type, status, and the number of conversions.

  1. Click the Campaigns tab, and then on the left pane, click Conversion Tracking.
    Conversion tracking menu
  2. Under Conversion Tracking, click Conversion goals.
    Conversion tracking menu
  3. In the table, review the columns.

    Statusexpando image

    What it is:
    The status of the conversion goal which can be either - active or paused. There is no delete but you can pause conversion goals. When a goal is paused, Bing Ads stops counting conversions for that conversion goal.

    Can I edit it:
    Yes. In the table, hover over the Status, click the arrow that appears, and then select Enable or Pause.

    Goal nameexpando image

    What it is: The name of the conversion goal.

    Can I edit it: Yes. Click Edit and then Edit goal.

    Typeexpando image

    What it is: This is the conversion goal type, which can be destination URL, duration, pages viewed per visit, event, or mobile app install. You define the type when you create the conversion goal.

    Can I edit it: Yes. Click Edit and then Edit goal. The edit only applies to the conversion goal going forward and doesn't impact the conversion goal data before the edit.

    Scopeexpando image

    What it is: It determines if the goal applies to all accounts or a specific account.

    Can I edit it: No. Once you set scope, you can't change it. If you want to change the scope, you need to create a new conversion goal and pause the old one.

    Tracking statusexpando image

    What it is: This is the status to tell you if your conversion goal is working. It can be:

    • Unverified: Bing Ads hasn’t received any user activity data from the UET tag on your website. It can take up to 24 hours for Bing Ads to verify. If you still see this status, you either have not added the UET tag tracking code to your website or there is an issue with the setup that you need to fix.
    • No recent conversions: Bing Ads has seen your UET tag, but haven't recorded any conversions in the last 7 days. This is most likely because you either have created the goal incorrectly, have not tagged your entire website, especially the pages that have the conversion action or you don't have any users converting on your site.
    • Recording conversions: Bing Ads has seen your UET tag and has recorded conversions within the last 7 days.
    • Tag inactive: Bing Ads has not received any user activity data from the UET tag in the last 24 hours. Make sure that the UET tag tracking code is still on your website.
    Note that the Unverified and Tag inactive statuses do not apply to Mobile App Install type goals.

    Can I edit it: No

    UET tag IDexpando image

    What it is: The name of the UET tag associated with this goal. Click on View tag to see the UET tag tracking code.

    Can I edit it: No

    Conversionsexpando image

    What it is: This shows the number of conversions for this goal for the selected date range. You can change the date range in the upper right corner of the page.

    Can I edit it: No

    Revenueexpando image

    What it is: This shows the overall revenue tracked for this goal for the selected date range. You can change the date range in the upper right corner of the page.

    Can I edit it: No

    Repeat rateexpando image

    What it is: This is the ratio of all conversions / unique conversions during your chosen conversion window for the selected date range. You can change the date range in the upper right corner of the page

    Can I edit it: No

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What to do if the UET tag is inactive

If the Tracking status column lists Tag inactive, then Bing Ads has not received any user activity data from the UET tag in the last 24 hours. Make sure that the UET tag tracking code is still on your website. To add the UET tag tracking code, see How do I add the UET tag to my website?

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