Is my UET tag working?

Is my UET tag working?

The UET tags page has all the information you need to see if your UET tag is working correctly. Learn what each column is and why it's important.

The UET tags page has all the information you need to see if your UET tag is working correctly. If you want to validate the UET tag right in the Chrome browser, you can use the UET Tag Helper Chrome Extension. To learn how to install and use the UET Tag Helper, see Find out if my tag is working with UET Tag Helper.

Review UET tag status and associationsexpando image

The UET tag page shows the status, associations, and tracking code.

  1. Click the Campaigns tab, and then on the left pane, click Conversion Tracking.
    Conversion tracking menu
  2. Under Conversion Tracking, click UET tags.
    UET tags page
  3. In the table, review the columns.
    Tag name
    What it is:
    The name of the UET tag.
    Why important:
    When you create a conversion goal or remarketing list, you select the name of the UET tag that you want to use.
    Tag description
    What it is:
    The optional description for the UET tag.
    Why important:
    It helps you identify the UET tag. We recommend adding the website page name or URL.
    Tag ID
    What it is:
    The ID Bing Ads associates with the UET tag.
    Why important:
    The Conversion goals page lists the UET tag ID associated with the goal and you can view the UET tag tracking code.
    Tracking status
    What it is:
    This is the status of the UET tag. It can be unverified, tag active, or tag inactive.
    Why important:
    Let’s you know if your UET tag is working or not.
    Unverified: Bing Ads hasn’t received any user activity data from the UET tag on your website. It can take up to 24 hours for Bing Ads to verify. If you still see this status, you either have not added the UET tag tracking code to your website or there is an issue with the setup that you need to fix.
    Tag active: Your UET tag is working and sending user activity data to Bing Ads.
    Tag inactive: Bing Ads has not received any user activity data from the UET tag in the last 24 hours. Make sure that the UET tag tracking code is still on your website.
    Goals
    What it is:
    This is the number of conversion goals that use this UET tag.
    Why important:
    It is a link that takes you to the Conversion goals page with only the goals associated with this tag displayed.
    Audiences
    What it is:
    This is the number of audiences that use this UET tag.
    Why important:
    It is a link that takes you to the Audience page with only the audiences associated with this tag displayed.
    Action
    What it is:
    A link that opens the UET tag tracking code box.
    Why important:
    It allows you to email, copy, or download the UET tag tracking code at any time.
What to do if the UET tag is inactiveexpando image

If the Tracking status column lists Tag inactive, then Bing Ads has not received any user activity data from the UET tag in the last 24 hours. Make sure that the UET tag tracking code is still on your website. To add the UET tag tracking code, see How do I add the UET tag to my website?

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