Where do I view conversion goal metric data?

Where do I view conversion goal metric data?

See the three places in Bing Ads where you can view conversion data.

There are three places in Bing Ads where conversion data can be viewed:

Conversion goals page: You can see the conversions, revenue, and repeat rate metrics. You can change the date range in the upper right corner of the page to control the time period for the metrics. On the left pane, click Conversion Tracking and then Conversion Goals.

Campaigns page: The following conversion metrics can be added on the Campaigns, Ad Groups, Ads, Keywords and Ad Extensions tabs by clicking Columns and then Modify columns.

  • Conversions
  • Conversion Rate
  • Revenue
  • CPA
  • Revenue on Ad Spend

Reports page. The following reports include conversion data:

Conversions reportexpando image
Conversion related metrics you will see are Conversions, Conversion rate, CPA, Assists, Cost per assist, Revenue, Revenue per conversion, and Revenue per assist.
Note

If you add the Keyword column to this report, Bing Shopping Campaign conversions won't be included.

Goals reportexpando image
Conversion related metrics you will see are Conversions, Assists, and Revenue.
Notes
  • If you add the Keyword column to this report, Bing Shopping Campaign conversions won't be included.
  • Impressions, clicks and spend cannot be broken down by goal since we can't tell how many impressions it took to generate a specific conversion.
Ad Dynamic Text and Share of Voice reportsexpando image
Conversion related metrics you will see are Conversions, Conversion rate, CPA.
Most other reportsexpando image
The following reports show these conversion related metrics Conversions, Conversion rate, CPA, Assists, Cost per assist, Revenue, Revenue per conversion, and Revenue per assist.
  • Account
  • Campaign
  • Ad Groups
  • Ads
  • Keywords
  • Search Terms
  • Destination URL
  • Website URL (publisher)
  • Ad Extension by Keyword
  • Ad Extension by Ad
  • Geo location (old and new versions)
  • Product Partition
  • Product Unit Partition
  • Product Dimension

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