Why track variable revenue

Why track variable revenue

Find out the benefit of tracking revenue value with each conversion goal.

When creating a goal, you can specify a revenue value to be associated with each conversion for that goal.

Conversion tracking menu

Revenue can be any value from 0 to 9999999 with 3 decimal fields.

If the scope is set to a specific account, you can also set the currency for the revenue. To see the complete list of currencies available for conversion goals, see Conversion Goal Revenue Currencies. If the currency for the revenue value is different from account currency, the revenue value will be converted to the account currency using the average daily foreign exchange rate.

If the scope is set to all accounts, the revenue is reported as it is with no currency conversion.

When you choose to report revenue, you can either associate a fixed revenue for each conversion or report revenue for each conversion when it happens. In order to report variable revenue, you must make sure that you choose the "The revenue of this conversion action may vary" option for revenue setting. Also you must write some custom code to report variable revenue with UET. To learn more, see How to report variable revenue with UET.

  • Note that variable revenue is only applicable for Destination URL and Custom Event type goals.
  • Also note that when you choose to report variable revenue per conversion, you have an option to specify a default value to be assigned to the conversion if no revenue is reported at conversion time.

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