Associate remarketing list with ad groups

Associate remarketing list with ad groups

Once you have a remarketing list, you can associate it with one or more ad groups.

Once you create a remarketing list, you want to associate it with one ad group or multiple ad groups. The association can either target or exclude the people included in your remarketing list.

Create a target ad group associationexpando image
  1. On the Campaigns page, click the Audiences tab.
    Campaigns page Audience tab highlighted
  2. Click Create association.
    Audience tab Create button highlighted
  3. Select an ad group.
  4. Select Add targeting.
  5. Select remarketing lists.
    Remarketing list box
  6. Select the Targeting setting.
    Targeting settingsWhy it's important
    Bid onlyAds in this ad group can show to everyone but the bid adjustment will apply to people included in the remarketing list.
    Target and bidAds in this ad group will only show to people included in the remarketing list.
  7. Click Save.
Create an exclude ad group association expando image
  1. On the Campaigns page, click the Audiences tab.
    Campaigns page Audience tab highlighted
  2. Click Create association.
    Audience tab Create button highlighted
  3. Select an ad group.
  4. Select Add exclusions.
  5. Select remarketing lists.
    Remarketing list box
  6. Click Save.
Associate remarketing lists with multiple ad groupsexpando image
  1. On the Campaigns page, click the Ad groups tab.
  2. Select the ad groups you want to associate with the remarketing list.
  3. Click Edit and then Associate with remarketing lists.
  4. Follow the same steps above for target and exclude ad group associations.

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