Once you create a remarketing list, you want to associate it with one ad group or multiple ad groups. The association can either target or exclude the people included in your remarketing list.
|Targeting settings||Why it's important|
|Bid only||Ads in this ad group can show to everyone but the bid adjustment will apply to people included in the remarketing list.|
|Target and bid||Ads in this ad group will only show to people included in the remarketing list.|