Once you have created an audience and associated it with ad groups or campaigns, you can set a different bid amount to target it. You can also create new campaigns to show specific ads or define broad match keywords for this audience.
You can increase or decrease the bid amount, or bid boost, for the specific audiences. For example, you could increase your bids for shopping cart abandoners and reduce your bids for people that already made purchased your products.
From the collapsible menu on the left, select All campaigns > Audiences.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Audiences.
You can create a new campaign and then create ad text and display URLs that catch the attention of the people in your audience. For example, you could show a special offer to users that visited specific product pages to encourage them to convert.
From the collapsible menu on the left, select All campaigns > Campaigns > Create.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Create.
From the collapsible menu on the left, select All campaigns > Ads & extensions > Ads.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Ads & extensions > Ads.
From the collapsible menu on the left, select All campaigns > Audiences.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Audiences.
From the collapsible menu on the left, select All campaigns > Audiences.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Audiences.
You can create a new campaign and then add broad match or brand name keywords that you usually do not bid on to target people in your audience.
From the collapsible menu on the left, select All campaigns > Campaigns > Create.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Create.
From the collapsible menu on the left, select All campaigns > Keywords > Keywords.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Keywords > Keywords.
From the collapsible menu on the left, select All campaigns > Audiences.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Audiences.
From the collapsible menu on the left, select All campaigns > Audiences.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Audiences.