Segment your performance data

Segment your performance data

Find out how to use segmentation to split your performance data into rows based on Time, Network, Device and Top vs. Other on the Account Summary or Campaigns page.

Segmentation allows you to split your Account Summary or Campaign page performance data into rows based on Time, Network, Device and Top vs. Other. For example, you can segment your impression, click, and CTR data by device to see what devices your audience is seeing your ad on. This gives you greater insights into how your campaigns are doing and you no longer have to go to the Reports page to get this level of detail.

Add segments to the tableexpando image
  1. On the Account Summary or Campaigns page, click Segment and then select the one you want to apply.
    SegmentWhat it shows
    TimeView your data by time (day, week, month, quarter, year, day of week).
    Device TypeView your data by device type (smartphone, tablet, or PC).
    NetworkThe combined search advertising marketplace made up of the Bing network and partner sites.
    Top vs. OtherThe position (mainline or sidebar) of your ad on the Bing network search results page.
  2. Review your data split out by segment. Campaigns segmented by device
Download segmented data in a reportexpando image

Once you have your data the way you want it, you can download it into a .csv or Excel report to conveniently share the information with your clients, or use for further analysis.

Remove segments from the tableexpando image
  • On the Account Summary or Campaigns page, click Segment and then None.

Some segmentation types only have data for a specific period of time. Here is a summary of what is available and what date ranges you should avoid if using that segment.

If you select The minimum amount of data The maximum about of data Date ranges to avoid
Day 1 day 16 days Last 30 days and anything longer than this
Week 1 week 17 weeks Today, Yesterday, This week (all versions), Last 7 days, Last week (all versions), Last 6 months and anything longer than this
Month 1 month 17 months Today, Yesterday, This week (all versions), Last 7 days, Last week (all versions), Last 14 days, This month*, Last 30 days, Last month, Entire time
Quarter 1 quarter 13 quarters Today, Yesterday, This week (all versions), Last 7 days, Last week (all versions), Last 14 days, This month, Last 30 days, Last month, Last 3 months, Entire time
Year 1 year 3 years Today, Yesterday, This week (all versions), Last 7 days, Last week (all versions), Last 14 days, This month, Last 30 days, Last month, Last 3 months, Last 6 months, This year, Last year
Day of the week No limit No limit None
Device type No limit No limit None
Network No limit No limit None
Top vs. Other No limit No limit None
Note

*If you select "This week" before the week is over or "This month" before the month is over, we won't be able to segment the data.

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