Segmentation allows you to split your Account Summary or Campaign page performance data into rows based on Time, Network, Device and Top vs. Other. For example, you can segment your impression, click, and CTR data by device to see what devices your audience is seeing your ad on. This gives you greater insights into how your campaigns are doing and you no longer have to go to the Reports page to get this level of detail.
|Segment||What it shows|
|Time||View your data by time (day, week, month, quarter, year, day of week).|
|Device Type||View your data by device type (smartphone, tablet, or PC).|
|Network||The combined search advertising marketplace made up of the Bing network and partner sites.|
|Top vs. Other||The position (mainline or sidebar) of your ad on the Bing network search results page.|
Once you have your data the way you want it, you can download it into a .csv or Excel report to conveniently share the information with your clients, or use for further analysis.
Some segmentation types only have data for a specific period of time. Here is a summary of what is available and what date ranges you should avoid if using that segment.
|If you select||The minimum amount of data||The maximum amount of data||Date ranges to avoid|
|Day||1 day||16 days||Last 30 days and anything longer than this|
|Week||1 week||17 weeks||Today, Yesterday, This week (all versions), Last 7 days, Last week (all versions), Last 6 months and anything longer than this|
|Month||1 month||17 months||Today, Yesterday, This week (all versions), Last 7 days, Last week (all versions), Last 14 days, This month*, Last 30 days, Last month, Entire time|
|Quarter||1 quarter||13 quarters||Today, Yesterday, This week (all versions), Last 7 days, Last week (all versions), Last 14 days, This month, Last 30 days, Last month, Last 3 months, Entire time|
|Year||1 year||3 years||Today, Yesterday, This week (all versions), Last 7 days, Last week (all versions), Last 14 days, This month, Last 30 days, Last month, Last 3 months, Last 6 months, This year, Last year|
|Day of the week||No limit||No limit||None|
|Device type||No limit||No limit||None|
|Network||No limit||No limit||None|
|Top vs. Other||No limit||No limit||None|
*If you select "This week" before the week is over or "This month" before the month is over, we won't be able to segment the data.