FAQ: Bing Ads for iOS

FAQ: Bing Ads for iOS

Stay up to date on your Bing Ads campaigns using Bing Ads for iOS.

The Bing Ads app for iOS is a collection of simple tools that make it easy for you to stay on top of your campaigns from your mobile phone. For up-to-date information on releases and new features, check out What's New.

What are the key features of the Bing Ads app for iOS?expando image

Here's what you can do in the Bing Ads app for iOS:

  • Search for accounts, campaigns, ad groups, ads, keywords
  • Change the status of campaigns, ad groups, ads, keywords
  • Change the budget of campaigns
  • Change the bid of ad groups, keywords
  • View multiple performance metrics visually using graphs
  • Visualize your account's Share of Voice report to see the impressions you're losing out on and possibily losing to your competitors.
  • Edit the title, description, display, destination URL, and device preference of an existing ad
  • View editorial disapproval reasons and links to Bing Ads policies
  • Perform inline editorial appeals for existing ads
  • Edit Expanded Text Ads on the go
What do I need to use the Bing Ads app iOS?expando image

The Bing Ads app for iOS requires that you have the following:

  • iOS 8.0 or later version
  • A Microsoft account email address or an existing Bing Ads user name to sign in to Bing Ads
How do I sign in and out of the app?expando image

To sign in with your email address

If you already sign in to an existing Bing Ads account with an email address, use the same Microsoft account email address.

  1. Tap the Sign in with Microsoft account button upon launching the app.
  2. Enter the email address and password you use to sign in to Bing Ads.
  3. Tap Sign in.

Having trouble signing in? Here are solutions to some of the reasons why you might be having issues:

  • Problem #1: You're trying to sign in to the app with a Microsoft account email address, but it hasn't been associated to a Bing Ads user yet. You're likely seeing the following error message: "We don't recognize this Microsoft account."
  • Solution #1: To resolve this issue, you'll need to transition to using a Microsoft account to sign in. This enables you to sign into Bing Ads using your email address and password.

  • Problem #2: When you try to sign in to the app, you see the following message: "There is no Bing Ads account associated with this email address."
  • Solution #2: If your company is already using Bing Ads, reach out to the person who manages the account and ask them to invite you as a new user. Once they do, you’ll be able to set yourself up as a user on the account and will then be able to sign in to the app successfully.

To sign out

  • Tap More > Sign out.
How do I switch to a different account?expando image
  1. Tap the account selection icon at the top left of the Dashboard, Campaigns, or Alerts pages to get to the All accounts page.
  2. Select an account from the list.
How do I find and customize the performance metrics I want to see?expando image

View your metrics

From the Dashboard or Campaign summary pages, tap any of the performance data to see metrics on spend, clicks, impressions (Impr.), click-through rate (CTR), average cost-per-click (Avg. CPC), conversions (Conv.), average position (Avg. Pos.), cost per acquisition (CPA), return on ad spend (ROAS), and conversion rate (Conv. Rate). Swipe the performance metric tiles to see additional metrics.

To view enlarged performance graphs, you can switch the phone's orientation or tap the enlarge icon on the bottom right of the graph.

Change the metrics display order

  1. Tap More > Settings.
  2. Tap Metrics Display Order.
  3. Tap Edit and then drag the metrics up or down.
  4. Tap Done to save your changes.
What are the different ways I can view performance metrics?expando image

Graph

View performance graphs for your campaigns. You can view performance data for two metrics at a time by tapping the metric tiles above the graph. Swipe the tiles to see the second page of metrics. You can also tap and hold to see data in detail within the graph.

Table

View performance data at the campaign level in a table. Tap Campaigns, and then tap Sort by and select performance metrics to change the sort order. You can also tap the arrow next to the performance metric to view the data in ascending or descending order.

How do I pause or enable my campaigns, ad groups, ads, or keywords?expando image

Campaign status

  1. Tap Campaigns, and then tap a campaign you want to pause or enable.
  2. Tap Settings on the Campaign Summary screen.
  3. Tap the toggle next to Status to pause or enable the campaign.
  4. Confirm that you want to make this status change.

Ad group status

  1. Tap Campaigns, and then tap a campaign.
  2. Scroll to the bottom and tap the Ad Groups tab, and then tap the ad group that you want to pause or enable.
  3. Tap Settings on the Ad Groups Summary screen.
  4. Tap the toggle next to Status to pause or enable the ad group.
  5. Confirm that you want to make this status change.

Ad status

  1. Tap Campaigns, and then tap a campaign.
  2. Scroll to the bottom and tap the Ads tab, and then tap the ad that you want to pause or enable.
  3. Tap Settings on the Ad Summary screen.
  4. Tap the toggle next to Status to pause or enable the ad.
  5. Confirm that you want to make this status change.

Keyword status

  1. Tap Campaigns, and then tap a campaign
  2. Scroll to the bottom and tap the Keywords tab, and then tap the keyword that you want to pause or enable.
  3. Tap Settings on the Keyword Summary screen.
  4. Tap the toggle next to Status to pause or enable the keyword.
  5. Confirm that you want to make this status change.
Note

You can pause or enable an account in Bing Ads or Bing Ads Editor.

How do I change my campaign budget?expando image
  1. Tap Campaigns, and then tap a campaign.
  2. Tap Settings on the Campaign Summary screen.
  3. Tap Budget type and tap the budget type you want to change: Daily - Standard, Daily - Accelerated, or Monthly.
  4. Tap Budget, and under Budget amount, tap to enter a new amount.
  5. Tap Done.
How do I change my ad group and keyword bids?expando image

Ad group bids

  1. Tap Campaigns, and then tap a campaign.
  2. Scroll to the bottom and tap the Ad Groups tab, and then tap an ad group whose bid you want to change.
  3. Tap Settings on the Ad Group Summary screen.
  4. Tap Bids, and then tap Search Network Bid to enter a new bid.
  5. Tap Done.

Keyword bids

  1. Tap Campaigns, and then tap a campaign.
  2. Scroll to the bottom and tap the Keywords tab, and then tap the keyword whose bid you want to change.
  3. Tap Settings on the Keyword Summary screen.
  4. Tap Bid, and enter a new bid.
  5. Tap Done.
Note

You can only change your search network bid using the app. If you want to change a content or product ad bid, you’ll need to use Bing Ads or Bing Ads Editor.

How do I view my disapproved ads?expando image

From the Dashboard, tap Editorial Disapprovals to review your disapproved ads. Disapproved ads have a red triangle in the ad grid view. Tap on the ad to see the ad summary and tap on the Disapproved delivery status to view the list of reasons. Depending on the disapproved reason, you can edit your ad directly in the app or request an exception to be reviewed by the Bing Ads team.

How do I edit an existing text ad?expando image

You can edit an existing ad's title, description, display, destination URl, and device preference on the go.

To edit your ad, tap the pencil icon from the Ad Summary page. Make the necessary updates and tap Save. Keep in mind that any change syou make to your ad copy is done in real time.

How do I edit an existing Expanded Text Ad?expando image

You can edit an existing Expanded Text Ad's title, paths, ad text, and mobile URL on the go.

To edit your ad, tap the pencil icon from the Ad Summary page. Make the necessary updates and tap Save. Keep in mind that any changes you make to your ad copy is done in real time.

How can I search in app?expando image

You can search in the Bing Ads app to easily find specific accounts, campaigns, ad groups, ads, or keywords.

  1. Tap the search icon at the top right of the screen. (Note: The search icon is only available on certain pages in the app.)
  2. Enter your search query, and then tap Search on the keyboard.
  3. Tap on any result to see more details about an account, campaign, ad group, ad, or keyword.
  4. Tap Cancel to exit search.
How many favorites can I have of each type?expando image
25 campaigns, ad groups, ads, and keywords.
How do I star a favorite?expando image
Go to a summary page and star an entity.
Are favorites synced across my accounts and devices?expando image
At the moment, your favorite entities are stored locally on your device per your Microsoft account or Bing Ads user name credentials.
How do I know which automated rules I will receive a push notification for?expando image
They use the same settings as your existing automated rule email settings.
How do I change my automated rules email settings?expando image
  1. Sign in to the Bing Ads web experience.
  2. Tap Shared Library > Bulk operations.
  3. Tap Automated rules.
  4. Tap Edit rule.
  5. Change the Email results selection
  6. Tap Save.
How do I see my campaigns' Share of Voice report?expando image
  1. Tap Dashboard under the performance graph.
  2. Scroll to the bottom and tap the Share of Voice tile.
What statistics can I view from the Share of Voice report in the app?expando image

The Share of Voice report available from the app provides a much more simplistic rollup at the account level. You can swipe through the carousel to see how each statistic contributed to your lost impression or tap an individual stat to focus more on. Take a look at the Share of Voice statistics provided in the app below:

Performance statistic What it is
Impression share The estimated percentage of impressions, out of the total available impressions in the market you were targeting. For example, out of the estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%.
Lost due to rank The estimated percentage of impressions your ads did not receive due to issues with your ad ranking.
Lost due to expected click-through rate (CTR) The estimated percentage of impressions your ads did not receive due to issues with expected click-through rate.
Lost due to budget The estimated percentage of impressions your ads did not receive due to issues with your campaign's daily or monthly budget.
Lost due to bids The estimated percentage of impressions your ads did not receive due to issues with your keyword bids. For example, your keyword bids are low and not competing will in the auction marketplace.
Lost to ad relevance The estimated percentage of impressions your ads did not receive due to issues with ad relevance scores.
What does my Quality Score tell me?expando image

Your Quality Score can be viewed from the campaigns, ad groups, and ads grids. Bing Ads calculates how competitive your ads are in the search marketplace by measuring the relevance of your keywords, ads, and landing pages to your audience with its Quality Score metric. Quality Score is a weighted value between 1 (underperforming) and 10 (outperforming) used by advertisers to track the performance of changes they make to their ad copy and landing page to make them more relevant to their target audience

What type of notifications can the Bing Ads app send?expando image
  • Automated rules: Email results, Notify me
  • Credit card will expire
What do I do if I am having problems receiving push notification on iOS?expando image
Check that Push Notifications is enabled for your iOS device.
  1. Launch Settings.
  2. Tap Bing Ads.
  3. Tap Notifications.
  4. Make sure Allow Notifications is toggled on.
How can I send feedback on the app?expando image

Your feedback helps us understand how you use our products so that we can improve your Bing Ads app experience. Complaints, kudos, or bug reports are welcome! Sending your feedback to Bing Ads is easy:

  • Tap More > Send Feedback and Suggestions to quickly send your feedback to the Bing Ads feedback team. This includes useful information for us to better understand what you're experiencing.
  • Directly e-mail the Bing Ads app team by long pressing Contact Support.

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