FAQ: Bing Ads for iOS

FAQ: Bing Ads for iOS

Stay up to date on your Bing Ads campaigns using Bing Ads for iOS.

The Bing Ads app for iOS is a collection of simple tools that make it easy for you to stay on top of your campaigns from your mobile phone. For up-to-date information on releases and new features, check out What's New.

What are the key features of the Bing Ads app for iOS?expando image

Here's what you can do in the Bing Ads app for iOS:

  • Search for accounts, campaigns, ad groups, ads, keywords
  • Change the status of campaigns, ad groups, ads, keywords
  • Change the budget of campaigns
  • Change the bid of ad groups, keywords
  • View multiple performance metrics visually using graphs
  • Visualize your account's Share of Voice report to see the impressions you're losing out on and possibly losing to your competitors.
  • Edit the title, description, display, final URL, and device preference of an existing ad
  • View editorial disapproval reasons and links to Bing Ads policies
  • Perform inline editorial appeals for existing ads
  • Edit Expanded Text Ads on the go
  • Add new keywords based on Keyword Opportunities
  • Edit Keyword Opportunities before accepting them and receive new Keyword Opportunity notifications
  • Add funds for prepay account
What do I need to use the Bing Ads app iOS?expando image

The Bing Ads app for iOS requires that you have the following:

  • iOS 8.0 or later version
  • An email address associated to an existing Bing Ads account to sign in to Bing Ads
How do I sign in and out of the app?expando image

To sign in with your email address

If you already sign in to an existing Bing Ads account with an email address, use the same Microsoft account email address.

  1. Enter the email address you use to sign in to Bing Ads and tap Next.
  2. Enter your password and tap Sign in.

Having trouble signing in? Here are solutions to some of the reasons why you might be having issues:

  • Problem #1: You're trying to sign in to the app with a Microsoft account email address, but it hasn't been associated to a Bing Ads user yet. You're likely seeing the following error message: "We don't recognize this Microsoft account."
  • Solution #1: To resolve this issue, you'll need to transition to using a Microsoft account to sign in. This enables you to sign into Bing Ads using your email address and password.

  • Problem #2: When you try to sign in to the app, you see the following message: "There is no Bing Ads account associated with this email address."
  • Solution #2: If your company is already using Bing Ads, reach out to the person who manages the account and ask them to invite you as a new user. Once they do, you’ll be able to set yourself up as a user on the account and will then be able to sign in to the app successfully.

To sign out

  • Tap More, and then Sign out.
How do I switch to a different account?expando image
  1. Tap the menu icon at the top left of the Dashboard, Favorites, Campaigns, or Alerts pages to get to the All accounts page.
  2. Select an account from the list.
How do I view billing details?expando image
  1. Tap the menu icon at the top left of the Dashboard, Favorites, Campaigns, or Alerts pages to get to the All accounts page.
  2. Select an account from the list.
  3. Tap the Billings tab at the bottom of the page.
How do I make a payment before my due date?expando image
  1. Tap the Billings tab at the bottom of the page.
  2. Tap the Pay now button.
  3. Confirm the payment and tap Yes.
How do I view and set my existing payment methods as primary?expando image

View payment methods
  1. Tap the Billings tab at the bottom of the page.
  2. Under Payment Methods, tap Set up a primary card.

Set up primary payment method
  1. Tap the Billings tab at the bottom of the page.
  2. Under Payment Methods, tap Set up a primary card.
  3. Tap the three dots on the credit card you want to use as a primary card.
  4. Tap Set as Primary.

Note: To remove a card as the primary card, you must designate another card as "Primary."

If a card is placed on hold, you can:

  • Continue to set as the primary card;
  • Visit Bing Ads online to make the payment and remove the card from being on hold; or
  • Choose another card to set as "Primary"

How do I find and customize the performance metrics I want to see?expando image

View your metrics

From the Dashboard or Campaign summary pages, tap any of the performance data to see metrics on spend, clicks, impressions (Impr.), click-through rate (CTR), average cost-per-click (Avg. CPC), conversions (Conv.), average position (Avg. Pos.), cost per acquisition (CPA), return on ad spend (ROAS), and conversion rate (Conv. Rate). Swipe the performance metric tiles to see additional metrics.

To view enlarged performance graphs, you can switch the phone's orientation or tap the enlarge icon on the bottom right of the graph.

Change the metrics display order

  1. Tap More > Settings.
  2. Tap Metrics Display Order.
  3. Tap Edit and then drag the metrics up or down.
  4. Tap Done to save your changes.
What are the different ways I can view performance metrics?expando image

Graph

View performance graphs for your campaigns. You can view performance data for two metrics at a time by tapping the metric tiles above the graph. Swipe the tiles to see the second page of metrics. You can also tap and hold to see data in detail within the graph.

Table

View performance data at the campaign level in a table. Tap Campaigns, and then tap the arrow next to the performance metric to view the data in ascending or descending order.

How do I pause or enable my campaigns, ad groups, ads, or keywords?expando image

Campaign status

  1. Tap Campaigns, and then tap the edit button on the top right.
  2. Select the campaigns you want to pause or enable.
  3. Tap Pause or Enable, and confirm that you want to make this status change.
  4. Confirm that you want to make this status change.

Ad group status

  1. Tap Campaigns, and then tap a campaign.
  2. Scroll to the bottom and tap the Ad Groups tab, and then tap the edit button on the top right.
  3. Select the ad groups you want to pause or enable.
  4. Tap Pause or Enable, and confirm that you want to make this status change.

Ad status

  1. Tap Campaigns, and then tap a campaign.
  2. Scroll to the bottom and tap the Ads tab, and then tap the edit button on the top right.
  3. Select the ads you want to pause or enable.
  4. Tap Pause or Enable, and confirm that you want to make this status change.

Keyword status

  1. Tap Campaigns, and then tap a campaign.
  2. Scroll to the bottom and tap the Keywords tab, and then tap the edit button on the top right.
  3. Select the keywords groups you want to pause or enable.
  4. Tap Pause or Enable, and confirm that you want to make this status change.
Note

You can pause or enable an account in Bing Ads or Bing Ads Editor.

How do I change my campaign budget?expando image
  1. Tap Campaigns, and then tap a campaign.
  2. In the Campaign Summary page, tap the calculator.
  3. In Budget Settings, enter your budget amount and select your budget type.
  4. Tap Save.
How do I change my ad group and keyword bids?expando image

Ad group bids

  1. Tap Campaigns, and then tap a campaign.
  2. In the Campaign Summary page, scroll to the bottom and tap the Ad Groups tab.
  3. Select the ad group whose bid you want to change.
  4. In the Ad Group Summary page, tap the calculator.
  5. In Bid Settings, enter your new search network bid amount.
  6. Tap Save.

Keyword bids

  1. Tap Campaigns, and then tap a campaign.
  2. In the Campaign Summary page, scroll to the bottom and tap the Keywords tab.
  3. Select the keyword whose bid you want to change.
  4. In the Keyword Summary page, tap the calculator.
  5. In Bid Settings, enter your new keyword bid amount.
  6. Tap Save.
Note

You can only change your search network bid using the app. If you want to change a content or product ad bid, you’ll need to use Bing Ads or Bing Ads Editor.

How do I add funds to a prepay account?expando image

If you have a prepay account, you need to add funds to your account before your ads can display on the Bing Network. The minimum and maximum amount of money you can add to your account depends on the country of your billing address and the payment method you use to fund your account. You’ll see the minimum and maximum amounts allowed when you add your payment.

If you don’t have a payment method set up for your account, you can add it in Bing Ads. Learn more

Add funds

  1. Tap More and then tap Billing.
  2. Tap Add funds.
  3. In the Add funds page, select the Payment Method and return to the Add funds page.
  4. In the Payment and Estimated Taxes section, enter the amount you want to add.
  5. Tap Pay now and confirm payment.

Add funds from the "Account balance is zero" alert

  1. Tap Add funds.
  2. In the Add funds page, select the Payment Method and return to the Add funds page.
  3. In the Payment and Estimated Taxes section, enter the amount you want to add.
  4. Tap Pay now and confirm payment.
Note

Adding funds from the mobile app is only available for prepay accounts with existing payment methods. For postpay accounts, sign in to Bing Ads to pay your account balance.

How do I view my disapproved ads?expando image

From the Dashboard, tap Editorial Disapprovals to review your disapproved ads. Disapproved ads have a red triangle in the ad grid view. Tap on the ad to see the ad summary and tap on the Disapproved delivery status to view the list of reasons. Depending on the disapproved reason, you can edit your ad directly in the app or request an exception to be reviewed by the Bing Ads team.

How do I edit an existing text ad?expando image

You can edit an existing ad's title, description, display, final URL, and device preference on the go.

To edit your ad, tap the pencil icon from the Ad Summary page. Make the necessary updates and tap Save. Keep in mind that any change syou make to your ad copy is done in real time.

How do I edit an existing Expanded Text Ad?expando image

You can edit an existing Expanded Text Ad's title, paths, ad text, and mobile URL on the go.

To edit your ad, tap the pencil icon from the Ad Summary page. Make the necessary updates and tap Save. Keep in mind that any changes you make to your ad copy is done in real time.

How can I search in app?expando image

You can search in the Bing Ads app to easily find specific accounts, campaigns, ad groups, ads, or keywords.

  1. Tap the search icon at the top right of the screen. (Note: The search icon is only available on certain pages in the app.)
  2. Enter your search query, and then tap Search on the keyboard.
  3. Tap on any result to see more details about an account, campaign, ad group, ad, or keyword.
  4. Tap Cancel to exit search.
How many favorites can I have of each type?expando image
25 campaigns, ad groups, ads, and keywords.
How do I star a favorite?expando image
Go to a summary page and star an entity.
Are favorites synced across my accounts and devices?expando image
At the moment, your favorite entities are stored locally on your device per your Microsoft account or Bing Ads user name credentials.
How do I know which automated rules I will receive a push notification for?expando image
They use the same settings as your existing automated rule email settings.
How do I change my automated rules email settings?expando image
  1. Sign in to Bing Ads.
  2. Tap Shared Library, and then Bulk operations.
  3. Tap Automated rules.
  4. Tap Edit rule.
  5. Change the Email results selection
  6. Tap Save.
How do I see my campaigns' Share of Voice report?expando image
  1. Tap Dashboard under the performance graph.
  2. Scroll to the bottom and tap the Share of Voice tile.
What statistics can I view from the Share of Voice report in the app?expando image

The Share of Voice report available from the app provides a much more simplistic rollup at the account level. You can swipe through the carousel to see how each statistic contributed to your lost impression or tap an individual stat to focus more on. Take a look at the Share of Voice statistics provided in the app below:

Performance statistic What it is
Impression share The estimated percentage of impressions, out of the total available impressions in the market you were targeting. For example, out of the estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%.
Lost due to rank The estimated percentage of impressions your ads did not receive due to issues with your ad ranking.
Lost due to expected click-through rate (CTR) The estimated percentage of impressions your ads did not receive due to issues with expected click-through rate.
Lost due to budget The estimated percentage of impressions your ads did not receive due to issues with your campaign's daily budget.
Lost due to bids The estimated percentage of impressions your ads did not receive due to issues with your keyword bids. For example, your keyword bids are low and not competing will in the auction marketplace.
Lost to ad relevance The estimated percentage of impressions your ads did not receive due to issues with ad relevance scores.
What does my Quality Score tell me?expando image

Your Quality Score can be viewed from the campaigns, ad groups, and ads grids. Bing Ads calculates how competitive your ads are in the search marketplace by measuring the relevance of your keywords, ads, and landing pages to your audience with its Quality Score metric. Quality Score is a weighted value between 1 (underperforming) and 10 (outperforming) used by advertisers to track the performance of changes they make to their ad copy and landing page to make them more relevant to their target audience

What type of notifications can the Bing Ads app send?expando image
  • Automated rules: Email results, Notify me
  • Credit card will expire
  • Keyword Opportunity suggestions
  • Account balance alerts for low or zero balances
How do I add new keywords using Keyword Opportunities?expando image
  1. Tap Opportunities on your dashboard and view the new keyword suggestions on the Keyword Opportunities card. Click Details or More to see the back of the card, where you can view the keyword list and opportunity information.
  2. Tap Add and add the new keywords or Dismiss to delete the opportunity.

Once an opportunity has been applied or dismissed, you can track your keyword change history on Bing Ads.

How can I view and edit Keyword Opportunities before accepting them?expando image

When there are new Keyword Opportunities available, you’ll receive a notification, so you won’t miss any new suggestions. To view and edit the Keyword Opportunities:

  1. Tap on the notification from the Dashboard, where the card will show the summary.
  2. Tap Edit from the card to flip the card to see more details.
  3. Edit the details by selecting which keywords you want to add and by editing the bid details.
  4. Tap Apply.
What do I do if I am having problems receiving push notification on iOS?expando image
Check that Push Notifications is enabled for your iOS device.
  1. Launch Settings.
  2. Tap Bing Ads.
  3. Tap Notifications.
  4. Make sure Allow Notifications is toggled on.
How can I send feedback on the app?expando image

Your feedback helps us understand how you use our products so that we can improve your Bing Ads app experience. Complaints, kudos, or bug reports are welcome! Sending your feedback to Bing Ads is easy:

Tap More, and then Help and Feedback. From here, you can:>

  • Tap Contact Support and select from the contact options listed.
  • Tap Feedback and Suggestions and send us a message or visit the Feedback Forum.

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