FAQ: Bing Ads for Android

FAQ: Bing Ads for Android

Stay up to date on your Bing Ads campaigns using Bing Ads for Android.

The Bing Ads apps is a collection of simple tools that make it easy for you to stay on top of your campaigns from your mobile phone. For up-to-date information on releases and new features, check out What's New.

What are the key features of Bing Ads for Android?expando image

Here's what you can do in Bing Ads for Android:

  • Change the status of campaigns, ad groups, ads, keywords
  • Change the budget of campaigns
  • Change the bid of ad groups, keywords
  • View multiple performance metrics visually using graphs
  • Visualize your account's Share of Voice report to see the impressions you're losing out on and possibily losing to your competitors.
  • Edit the title, description, display, destination URL, and device preference of an existing ad
  • View editorial disapproval reasons and links to Bing Ads policies
  • Perform inline editorial appeals for existing ads
  • Edit Expanded Text Ads on the go
What do I need to use Bing Ads for Android?expando image

Bing Ads for Android requires that you have the following:

  • Devices running Android 4.0 or later version
  • A Microsoft account email address or an existing Bing Ads user name to sign in to Bing Ads
How do I sign in and out of the app?expando image

To sign in with your email address

If you already sign in to an existing Bing Ads account with an email address, use the same Microsoft account email address.

  1. Tap the Sign in with Microsoft account button upon launching the app.
  2. Enter the email address and password you use to sign in to Bing Ads.
  3. Tap Sign in.

Having trouble signing in? Here are solutions to some of the reasons why you might be having issues:

  • Problem #1: You're trying to sign in to the app with a Microsoft account email address, but it hasn't been associated to a Bing Ads user yet. You're likely seeing the following error message: "We don't recognize this Microsoft account."
  • Solution #1: To resolve this issue, you'll need to transition to using a Microsoft account to sign in. This enables you to sign into Bing Ads using your email address and password.

  • Problem #2: When you try to sign in to the app, you see the following message: "There is no Bing Ads account associated with this email address."
  • Solution #2: If your company is already using Bing Ads, reach out to the person who manages the account and ask them to invite you as a new user. Once they do, you’ll be able to set yourself up as a user on the account and will then be able to sign in to the app successfully.

To sign out

  • Tap the menu icon Menu at the top right of the page and tap Sign out at the bottom.
How do I switch to a different account?expando image
  1. Tap the menu icon Menu at the top right of the screen.
  2. Tap the pencil icon Pencil next to the account name.
  3. Tap the account you want to switch to.
  4. Tap Dashboard to view the account's information.
How do I see enabled campaigns?expando image
  1. Tap the menu icon Menu at the top right of the screen.
  2. Tap Campaigns.
  3. Tap the title at the top of the page and tap Enabled Campaigns.
How do I find and customize the performance metrics I want to see?expando image

View your metrics

To get to the Dashboard, tap the menu icon Menu at the top right of the screen and tap Dashboard. From the Dashboard or Campaign summary pages, tap any of the performance data to see metrics on spend, clicks, impressions (Impr.), click-through rate (CTR), average cost-per-click (Avg. CPC), conversions (Conv.), average position (Avg. Pos.), cost per acquisition (CPA), return on ad spend (ROAS), and conversion rate (Conv. Rate). Swipe the performance metric tiles to see additional metrics.

Change the metrics display order

  1. Tap the menu icon Menu at the top right of the screen and tap Settings.
  2. Tap Metrics Sorting Order.
  3. Drag the metrics up or down.
  4. Tap Save.
What are the different ways I can view performance metrics?expando image

Graph

View performance graphs for your campaigns. You can view performance data for two metrics at a time by tapping the metric tiles above the graph. Swipe the tiles to see the second page of metrics. You can also tap and hold to see data in detail within the graph.

Grid

View performance data at the campaign level in a grid. Tap the menu icon Menu at the top right of the screen and tap Campaigns to view the grid. You can swipe across the grid to see the performance metrics side-by-side. Tap the performance metrics header in the grid to change the sort order.

How do I pause or enable my campaigns, ad groups, ads, or keywords?expando image

Campaign status

  1. Tap the menu icon Menu at the top right of the screen and tap Campaigns, and then tap a campaign.
  2. Tap the pencil icon Pencil next to the campaign name.
  3. Tap the toggle next to Status to pause or enable the campaign.
  4. Tap Save.

Ad group status

  1. Tap the menu icon Menu at the top right of the screen and tap Campaigns, and then tap a campaign.
  2. Scroll to the bottom and tap the Ad Groups tab, and then tap the ad group that you want to pause or enable.
  3. Tap the pencil icon Pencil next to the ad group name.
  4. Tap the toggle next to Status to pause or enable the ad group.
  5. Tap Save.

Ad status

  1. Tap the menu icon Menu at the top right of the screen and tap Campaigns, and then tap a campaign.
  2. Scroll to the bottom and tap the Ads tab, and then tap the ad that you want to pause or enable.
  3. Tap the pencil icon Pencil next to the ad name.
  4. Tap the toggle next to Status to pause or enable the ad.
  5. Tap Save.

Keyword status

  1. Tap the menu icon Menu at the top right of the screen and tap Campaigns, and then tap a campaign.
  2. Scroll to the bottom and tap the Keywords tab, and then tap the keyword that you want to pause or enable.
  3. Tap the pencil icon Pencil next to the keyword.
  4. Tap the toggle next to Status to pause or enable the keyword.
  5. Tap Save.
Note

You can pause or enable an account in Bing Ads or Bing Ads Editor.

How do I change my campaign budget?expando image
  1. Tap the menu icon Menu at the top right of the screen, tap Campaigns, and tap a campaign.
  2. Tap the pencil icon Pencil next to the campaign name.
  3. Under Budget, tap to enter new amount.
  4. Under Budget type, tap the budget type you want to change: Daily - Standard, Daily - Accelerated, or Monthly.
  5. Tap Save.
How do I change my ad group and keyword bids?expando image

Ad group bids

  1. Tap the menu icon Menu at the top right of the screen, tap Campaigns, and tap a campaign.
  2. Scroll to the bottom and tap the Ad Groups tab, and then tap an ad group whose bid you want to change.
  3. Tap the pencil icon Pencil next to the ad group name.
  4. Under Bid, tap the bid amount to enter a new bid.
  5. Tap Save.

Keyword bids

  1. Tap the menu icon Menu at the top right of the screen, tap Campaigns, and tap a campaign.
  2. Scroll to the bottom and tap the Keywords tab, and then tap the keyword whose bid you want to change.
  3. Tap the pencil icon Pencil next to the keyword name.
  4. Under Bid, tap the bid amount to enter a new bid.
  5. Tap Save.
Note

You can only change your search network bid using the app. If you want to change a content or product ad bid, you’ll need to use Bing Ads or Bing Ads Editor.

How do I view my disapproved ads?expando image

From the Dashboard, tap Editorial Disapprovals to review your disapproved ads. Disapproved ads have a red triangle in the ad grid view. Tap on the ad to see the ad summary and tap on the Disapproved delivery status to view the list of reasons. Depending on the disapproved reason, you can edit your ad directly in the app or request an exception to be reviewed by the Bing Ads team.

How do I edit an existing text ad?expando image

You can edit an existing ad's title, description, display, destination URl, and device preference on the go.

To edit your ad, tap the pencil icon from the Ad Summary page. Make the necessary updates and tap Save. Keep in mind that any change syou make to your ad copy is done in real time.

How do I edit an existing Expanded Text Ad?expando image

You can edit an existing Expanded Text Ad's title, paths, ad text, and mobile URL on the go.

To edit your ad, tap the pencil icon from the Ad Summary page. Make the necessary updates and tap Save. Keep in mind that any changes you make to your ad copy is done in real time.

How do I see my campaigns' Share of Voice report?expando image
  1. Tap Dashboard under the performance graph.
  2. Scroll to the bottom and tap the Share of Voice tile.
What statistics can I view from the Share of Voice report in the app?expando image

The Share of Voice report available from the app provides a much more simplistic rollup at the account level. You can swipe through the carousel to see how each statistic contributed to your lost impression or tap an individual stat to focus more on. Take a look at the Share of Voice statistics provided in the app below:

Performance statistic What it is
Impression share The estimated percentage of impressions, out of the total available impressions in the market you were targeting. For example, out of the estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%.
Lost due to rank The estimated percentage of impressions your ads did not receive due to issues with your ad ranking.
Lost due to expected click-through rate (CTR) The estimated percentage of impressions your ads did not receive due to issues with expected click-through rate.
Lost due to budget The estimated percentage of impressions your ads did not receive due to issues with your campaign's daily or monthly budget.
Lost due to bids The estimated percentage of impressions your ads did not receive due to issues with your keyword bids. For example, your keyword bids are low and not competing will in the auction marketplace.
Lost to ad relevance The estimated percentage of impressions your ads did not receive due to issues with ad relevance scores.
What does my Quality Score tell me?expando image

Your Quality Score can be viewed from the campaigns, ad groups, and ads grids. Bing Ads calculates how competitive your ads are in the search marketplace by measuring the relevance of your keywords, ads, and landing pages to your audience with its Quality Score metric. Quality Score is a weighted value between 1 (underperforming) and 10 (outperforming) used by advertisers to track the performance of changes they make to their ad copy and landing page to make them more relevant to their target audience

How can I send feedback on the app?expando image

Your feedback helps us understand how you use our products so that we can improve your Bing Ads app experience. Complaints, kudos, or bug reports are welcome! Sending your feedback to Bing Ads is easy:

  • Tap the menu icon at the top of the page and tap Feedback and Suggestions to quickly send your feedback to the Bing Ads feedback team. This includes useful information for us to better understand what you're experiencing.
  • Directly e-mail the Bing Ads app team at bingads-mobile@microsoft.com.

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