Highlight your ad with extra snippets of text using Callout Extensions

Highlight your ad with extra snippets of text using Callout Extensions

Add extra snippets of text that highlights your store's products or offers.

Callout Extensions provide an extra snippet of text that highlights your website’s products or offers. This extension is not clickable and can appear in addition to your ad’s description. Providing additional details about your website can make your ad more relevant to potential customers.

Important

Callout text may not duplicate what is already stated in the ad. Our full list of Callout Extension policies can be found here.

Callout Extensions

Each campaign and ad group can have 20 Callout Extensions associated with it and a minimum of 2 callouts must be associated with the campaign or ad group for the callout to serve. Keep in mind that your ads won’t always show callouts and if they do show callouts, the format it appears may vary. Callout Extensions are free to add to your ad.

Availability: All Bing markets, except for Hong Kong, Taiwan, and China.

What's the difference between Callout and Structured Snippet Extensions?expando image
Callout Extension Structured Snippet Extension
When to use Showcase what makes your products or services unique. Provide more context on specific aspects of your products or services.
Example "Free shipping • 24/7 Support" "Brands: Windows, Xbox, Skype"
Character limit 25 characters per callout 25 characters per value
Minimum number 2 callouts 3 values
Maximum number 4 callouts Based on value length and screen size
How do I create a new Callout Extension? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Callout Extensions and select Campaign or Ad group.
  4. Click Create ad extension.
  5. Select the campaign or ad group you want to add the extension to.
  6. Click Add new callout.
  7. Enter the callout text and click Save.
How do I associate an existing Callout Extension to a campaign? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Callout Extensions and select Campaign or Ad group.
  4. Click Create ad extension.
  5. Select the campaign or ad group you want to add the extension to.
  6. Select the Callout you want to add from the Available Callouts and click on the >> icon.
  7. Click Save.
How do I edit an existing Callout Extension? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Callout Extensions and select Campaign or Ad group.
  4. Find the Callout Extension you want to edit and then select the checkbox to its left.
  5. Click Edit and select Edit an extension.
  6. Make your changes and click Save.
How do I delete an existing Callout Extension?expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Callout Extensions and select Campaign or Ad group.
  4. Find the Callout Extension you want to delete and then select the checkbox to its left.
  5. Click Edit and select Delete association.
How do I add a Callout Extension to multiple campaigns or ad groups? expando image

You can easily add an ad extension to multiple campaigns or ad groups with a few simple clicks.

  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Callout Extension.
  4. Click Create ad extension.
  5. Select the campaign(s) or ad group(s) you want to add the extension to and click Done.
  6. Select the available Callout Extensions and click Save.

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