Callout Extensions provide an extra snippet of text that highlights your website’s products or offers. This extension is not clickable and can appear in addition to your ad’s description. Providing additional details about your website can make your ad more relevant to potential customers.
Callout text may not duplicate what is already stated in the ad. Our full list of Callout Extension policies can be found here.
Each campaign and ad group can have 20 Callout Extensions associated with it and a minimum of 2 callouts must be associated with the campaign or ad group for the callout to serve. Keep in mind that your ads won’t always show callouts and if they do show callouts, the format it appears may vary. Callout Extensions are free to add to your ad.
Ability to set up in: All Bing markets
Serves in: All Bing markets, except China.
|Callout Extension||Structured Snippet Extension|
|When to use||Showcase what makes your products or services unique.||Provide more context on specific aspects of your products or services.|
|Example||"Free shipping • 24/7 Support"||"Brands: Windows, Xbox, Skype"|
|Character limit||25 characters per callout||25 characters per value|
|Minimum number||2 callouts||3 values|
|Maximum number||4 callouts||Based on value length and screen size|
You can easily add an ad extension to multiple campaigns or ad groups with a few simple clicks.