Setting email preferences

Setting email preferences

You can opt in and out of certain account-related and marketing emails from Bing Ads.

You can opt in and out of certain Bing Ads account and marketing emails using Email preferences under Settings.

Email preferences determine whether or not you receive account-related emails meant to help you manage and optimize your Bing Ads experience, such as how to improve your campaigns or how to set your budget to meet your goals. Declining these emails will reduce but not eliminate all Bing Ads emails. For example, Primary Contacts will continue to receive critical notifications that are actionable for someone with Super Admin or Standard User access. These include alerts for depleted budgets, security notices, and billing purposes.

As the name implies, accounts alerts are set at the account level. This means that if you have access to multiple accounts, you can specify email preferences for each account, including linked accounts you have access to as a managing customer. However, keep in mind that Super Admins can change your notification preferences at any time. (Learn more about user roles.)

Account notifications sent by Bing Ads

You can manage settings for the following notification categories.

  • Account management: Alerts when your account can't serve ads
  • Disapproved ads and keywords: Editorial rejections and policy violations
  • Ad performance optimization: Campaign optimization suggestions, performance diagnosis, the Bing Ads Dash newsletter, and competitive insights
  • Payments and account balance: Card issues, payment failures, low-balance warnings, and account pause warnings
  • Insertion Orders: Insertion order approval requests, rejections, low balance, and expiring orders (available only for monthly invoice accounts)

How to set email preferences

The steps vary depending on whether you have access to one account or multiple accounts.

If you have access to one accountexpando image
  1. In the upper-right corner of any Bing Ads page, click the gear icon gear icon, and then click Settings.
  2. Click Email preferences in the left pane.
  3. For each notification category, slide the switch to the left to turn Off notifications, or slide the switch to the right to turn On notifications.
  4. Click Save at the bottom of the page when you're done.
Important

We'll extend your current email preferences as you add or gain access to accounts. If you opt to receive all notifications, then you'll also receive all notifications for newly added accounts. If you opt out of some or all notifications, then you won't receive those notifications for your newly added accounts. As a best practice, you should review email preferences as you add or gain access to accounts.

If you have access to multiple accountsexpando image
  1. In the upper-right corner of any Bing Ads page, click the gear icon gear icon, and then click Settings.
  2. Click Email preferences in the left pane.
  3. For each notification category, click the pencil icon pencil icon to see the full list of accounts you have access to. Use the check boxes to make your selections.
  4. Click Save at the bottom of the page when you're done.
Important

We'll extend your current email preferences as you add or gain access to accounts. If you opt to receive all notifications, then you'll also receive all notifications for newly added accounts. If you opt out of some or all notifications, then you won't receive those notifications for your newly added accounts. As a best practice, you should review email preferences as you add or gain access to accounts.

Marketing preferences

Unlike account notifications, marketing preferences are tied to your user name. We will honor your wishes if you do not want to be contacted for marketing purposes — regardless of how many accounts you have access to with your user name.

To set your marketing preferencesexpando image
  1. In the upper-right corner of any Bing Ads page, click the gear icon gear icon, and then click Settings.
  2. Click Email preferences in the left pane.
  3. Scroll to Marketing preferences.
  4. Indicate your marketing preference using the switch (to turn On or to turn Off), and select your preferred contact method if you wish to receive marketing materials.
  5. Click Save.

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