What can I do with labels?
Learn how to use labels to organize campaigns, ad groups, ads, and keywords into groups based on whatever is important to you.
Labels let you organize campaigns, ad groups, ads, and keywords into groups based on whatever is important to you. You can then filter and run reports on your labels to get the data that is most meaningful to you.
Benefits of using labels
With labels, you could:
- Run a report to compare “Holiday 2015” and “Holiday 2016” performance, across campaigns, ad groups, ads, and keywords.
- Run a report to compare ads and keywords that include brand names against ads and keywords that use generic terms.
- Quickly filter and view performance for keywords labeled "Suggested by Microsoft Advertising".
- Create an automated rule to change bids on keywords labeled “CPA bidding.”
The important thing is that it’s all up to you. You decide what your labels mean and how to apply them to your campaigns, ad groups, ads, and keywords.
How to create labels
- On the Campaigns, Ad groups, Ads, or Keywords tab, click the Labels drop-down list.
- Click Create label.
- In the Label name field, enter a unique name that will be meaningful to you.
- Click Save.
How to apply labels
- On the Campaigns, Ad groups, Ads, or Keywords tab, select the checkbox next to any item or items you want to label.
- Click the Labels drop-down list.
- Select the checkbox next to the label or labels you want to apply to the item or items.
- Click Apply.
How to manage labels
There are two ways to get to the label management page:
Click Labels in the left panel.
On the Campaigns, Ad groups, Ads, or Keywords tab, click the Labels drop-down list and then click Manage labels.
Here you’ll see all of the labels you’ve created. You can click a label’s color, name, or description to edit it.
- In the table, the right-hand columns show the number of campaigns, ad groups, ads, and keywords that have each label.
- If a label has 16 ads, for example, you can click the number 16 to go to the Ads tab, which will show only ads with this label.
Labels in the Dimensions tab
To view label data in the Dimensions tab:
- On the Campaigns page, click Dimensions.
- Click the Show drop-down list and select either Labels: Campaign, Labels: Ad group, Labels: Ad, or Labels: Keyword.
Unlike other Dimensions tables, you will see a summary Everything else row below your list of labels. This shows the performance data for all items not associated with the labels in the table. If you don’t have any filters applied, the Everything else row represents all items without labels. If you filter on 3 labels out of 10, for example, this row will represent all items without these 3 labels. This can be a handy way to compare groups of labels.