Labels let you organize campaigns, ad groups, ads, and keywords into groups based on whatever is important to you. You can then filter and run reports on your labels to get the data that is most meaningful to you.
With labels, you can:
The important thing is that it’s all up to you. You decide what your labels mean and how to apply them to your campaigns, ad groups, ads, and keywords.
You can apply manager account level labels at any account level under that manager account. You can also apply these labels at campaign, ad groups, ads, and keyword levels within any of these accounts.
Anyone who has access to a manager account (even via hierarchy/manager account link) can see and manage those labels within the label’s manager account. If an agency links to a single ad account, they can't see the manager account level labels above that account.
From the top menu, select Tools > Labels.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Labels.
From the top menu, select Tools > Labels.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Labels.
From the collapsible menu on the left, select All campaigns.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Campaigns.
From the top menu, select Tools > Labels.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Labels.
From the top menu, select Reports > Dimensions > Labels > Account.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Reporting > Dimensions > Labels > Account.
From the top menu, select Reports > Dimensions > Labels, and then select either Keyword, Ad, Ad group, or Campaign.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Reporting > Dimensions, and then select either Keyword, Ad, Ad group, or Campaign.
Unlike other Dimensions tables, you will see a summary Unlabeled row below your list of labels. This shows the performance data for all items not associated with the labels in the table. If you don’t have any filters applied, the Unlabeled row represents all items without labels. If you filter on 3 labels out of 10, for example, this row will represent all items without these 3 labels. This can be a handy way to compare groups of labels.