Structured Snippet Extensions give potential customers more context on a specific aspect of your products and services. A Structured Snippet is made up of a header and a list of 3-10 values which correspond to the header. For example, you might use the header “Brands:” and the values “Windows, Xbox, Skype” to let customers know about what brands are available at your store.
This extension is not clickable and, similar to other extensions, will appear beneath your ad’s description. Structured Snippets have no impact on the other extensions you’re already using.
Structured Snippets may not duplicate what is already stated in the ad. Our full list of Structured Snippet Extension policies can be found here.
The maximum amount of Structured Snippets which can be associated to a single campaign or ad group is 20. Keep in mind that your ads won’t always show Structured Snippets and if they do show Structured Snippets, the format they appear may vary. Structured Snippets are free to add to your ad.
Ability to set up in: All Bing markets
Serves in: All Bing markets, except China.
|Callout Extension||Structured Snippet Extension|
|When to use||Showcase what makes your products or services unique.||Provide more context on specific aspects of your products or services.|
|Example||"Free shipping • 24/7 Support"||"Brands: Windows, Xbox, Skype"|
|Character limit||25 characters per callout||25 characters per value|
|Minimum number||2 callouts||3 values|
|Maximum number||4 callouts||Based on value length and screen size|
You can easily add an ad extension to multiple campaigns or ad groups with a few simple clicks.