Add Structured Snippets to your ad

Add Structured Snippets to your ad

Add extra snippets of text that highlights your store's products or offers.

Structured Snippet Extensions give potential customers more context on a specific aspect of your products and services. A Structured Snippet is made up of a header and a list of 3-10 values which correspond to the header. For example, you might use the header “Brands:” and the values “Windows, Xbox, Skype” to let customers know about what brands are available at your store.

This extension is not clickable and, similar to other extensions, will appear beneath your ad’s description. Structured Snippets have no impact on the other extensions you’re already using.

Structured Snippet Extensions

Important

Structured Snippets may not duplicate what is already stated in the ad. Our full list of Structured Snippet Extension policies can be found here.

The maximum amount of Structured Snippets which can be associated to a single campaign or ad group is 20. Keep in mind that your ads won’t always show Structured Snippets and if they do show Structured Snippets, the format they appear may vary. Structured Snippets are free to add to your ad.

Ability to set up in: All Bing markets

Serves in: All Bing markets, except China.

What's the difference between Callout and Structured Snippet Extensions?expando image
Callout Extension Structured Snippet Extension
When to use Showcase what makes your products or services unique. Provide more context on specific aspects of your products or services.
Example "Free shipping • 24/7 Support" "Brands: Windows, Xbox, Skype"
Character limit 25 characters per callout 25 characters per value
Minimum number 2 callouts 3 values
Maximum number 4 callouts Based on value length and screen size
How do I create a new Structured Snippet Extension? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Structured Snippet Extensions and select Campaign or Ad group.
  4. Click Create ad extension.
  5. Select the campaign or ad group you want to add the extension to.
  6. Click Add new structured snippet.
  7. Select the Header from the preset list in the language you want it to appear in.
  8. Enter a minimum of 3 snippet values of the products or services that relate to the chosen header.
  9. Click Save.
How do I associate an existing Structured Snippet Extension to a campaign? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Structured Snippet Extensions and select Campaign or Ad group.
  4. Click Create ad extension.
  5. Select the campaign or ad group you want to add the extension to.
  6. Select the Structured Snippet you want to add from the Available Structured Snippets and click on the >> icon.
  7. Click Save.
How do I edit an existing Structured Snippet Extension? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Structured Snippet Extensions and select Campaign or Ad group.
  4. Find the Structured Snippet Extension you want to edit and then select the checkbox to its left.
  5. Click Edit and select Edit an extension.
  6. Make your changes and click Save.
How do I delete an existing Structured Snippet Extension?expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Structured Snippet Extensions and select Campaign or Ad group.
  4. Find the Structured Snippet Extension you want to delete and then select the checkbox to its left.
  5. Click Edit and select Delete association.
How do I add a Structured Snippet Extension to multiple campaigns or ad groups? expando image

You can easily add an ad extension to multiple campaigns or ad groups with a few simple clicks.

  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Structured Snippet Extension.
  4. Click Create ad extension.
  5. Select the campaign(s) or ad group(s) you want to add the extension to and click Done.
  6. Select the available Structured Snippet Extensions and click Save.
How do I associate a Structured Snippet Extension at the account level? expando image
  1. Click Campaigns at the top of the page.
  2. Click All Campaigns in the left navigation page.
  3. Click the Ad Extensions tab.
  4. If not already selected, click Structured Snippet Extension and then Account.
  5. Click Create ad extension.
  6. Select the Structured Snippet Extension you want to add from the Available Structured Snippet Extensions list and click on the >> icon.
  7. Click Save.

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