Add additional tracking templates to my campaigns

Add additional tracking templates to my campaigns

Upgraded URLs separate your tracking information from the landing page URL making it easy to update and manage URL tracking. Here, find out how to create a tracking template at the campaign, ad group, ad, keyword, and Sitelink Extension level.

URL tracking allows you to find out how visitors got to your website. To get set up, all you need to do is add URL parameters to the tracking template. To learn more, see What is URL tracking in Bing Ads?

For Search & content campaigns, you can add tracking templates to:

  • Account
  • Campaign
  • Ad group
  • Ad
  • Keyword
  • Sitelink Extension

New! For Bing Shopping Campaigns, you can now add tracking templates at the account, campaign, and ad group level along with the product group level.

We recommend that you add a tracking template at the account level, but you can also add them at other levels. If you have more than one tracking template, when your ad is served the lowest level tracking template will be appended to your landing page URL.

Add a tracking template to an existing campaign or ad group expando image
  1. Click Campaigns at the top of the page, select either the Campaigns or Ad groups tab.
  2. Click the name of the item you want to add a tracking template to and then click the Settings tab.
  3. Under Campaign URL options or Ad group URL options, click Tracking template.
  4. Enter one of these items:
    • {lpurl} followed by URL parameters and custom parameters which are separated by an ampersand (&). For example, {lpurl}?matchtype={matchtype}&device={device}. To learn more, see What tracking or URL parameters can I use? and Can I use custom parameters?
    • The URL you received from a third-party tracking tool or service. For example, http://www.trackingc.com/?url={lpurl}&id=5
  5. Click Save.
Notes
Add a tracking template to an existing ad or Sitelink Extensions expando image
  1. Click Campaigns at the top of the page, select either the Ads or Ad Extensions tab.
  2. Click the Edit icon next to the ad or select the Sitelink Extension, click Edit, and then Edit an extension.
  3. Under Landing page URL, click Final URL and enter the URL of your website.
  4. Click Ad URL options or Sitelink Extension URL options.
  5. In Tracking template, enter one of these items:
    • {lpurl} followed by URL parameters and custom parameters which are separated by an ampersand (&). For example, {lpurl}?matchtype={matchtype}&device={device}. To learn more, see What tracking or URL parameters can I use? and Can I use custom parameters?
    • The URL you received from a third-party tracking tool or service. For example, http://www.trackingc.com/?url={lpurl}&id=5
  6. Click Save.
Notes
Add a tracking template to keywords expando image
  1. Click Campaigns at the top of the page, select the Keywords tab.
  2. Select the keywords you want and then click Edit and Change landing page URLs.
  3. Make sure the Action is set to Final URL and then enter the URL of your website in the Final URL box.
  4. Click Save.
  5. Make sure the keywords are still selected and then click Edit and Change URL options.
  6. In Tracking template, enter one of these items:
    • {lpurl} followed by URL parameters and custom parameters which are separated by an ampersand (&). For example, {lpurl}?matchtype={matchtype}&device={device}. To learn more, see What tracking or URL parameters can I use? and Can I use custom parameters?
    • The URL you received from a third-party tracking tool or service. For example, http://www.trackingc.com/?url={lpurl}&id=5
  7. Click Save.
Notes
Add a tracking template to product groups expando image
  1. Click Campaigns at the top of the page, and then select the Product Groups tab.
  2. Click Columns and then Modify columns.
  3. Under Available columns, select Attributes and then add the Tracking template column.
  4. In Tracking template, enter one of these items:
    • {lpurl} followed by URL parameters and custom parameters which are separated by an ampersand (&). For example, {lpurl}?matchtype={matchtype}&device={device}. To learn more, see What tracking or URL parameters can I use? and Can I use custom parameters?
    • The URL you received from a third-party tracking tool or service. For example, http://www.trackingc.com/?url={lpurl}&id=5
  5. Click Save.
Note

The tracking template can be up to 2,048 characters. To learn more, see Have the URL character limits changed? section in FAQ

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