Add a phone number to your ad

Add a phone number to your ad

Add a phone number to your ad that is appropriate for all locations where your ads display.

What it is:
Use a Call Extension to provide a phone number that's not associated with a particular location but can be used for all locations where your ads are showing.

Call Extensions

Call Extensions have the added benefit of allowing you to designate your ads as call only ads. When you select call only ads, website links in your ads are not clickable from a smartphone. Instead, your phone number is the only link that a user can click. Clicking on the phone number link will initiate a call to that number and you will be charged up to your bid amount (just as if the user had clicked on a website link).

With Call Extensions, you have two options: You can use your own phone number or use a Bing Ads forwarding phone number. When using a forwarding number, we assign a unique phone number that displays in your ad. When a customer calls this number, the call is routed to your business phone number. Our forwarding number allows you to track all calls from this ad, no matter where the call was made from, so that you can analyze the ad performance.

Call Extensions can be used together with Location Extensions. When these two features are used at the same time, the phone numbers displayed and the availability of click-to-call depend on the device where the ad is being viewed. To understand what to expect when using these features together, see What happens when I use both Call and Location Extensions?.

To learn how to enable these extensions, see How do I add a clickable phone number to my ad? and this (English only) video.

Availability:
Available in the United States and United Kingdom on all devices. Available in all other Bing markets on smartphones only.

How do I create a new Call Extension? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Call Extensions.
  4. Click Add new Call Extension.
  5. Enter your phone number details and click Save.
How do I associate an existing Call Extension to a campaign? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Call Extensions.
  4. Click Create ad extension.
  5. Select the campaign you want to add the extension to.
  6. Select the phone number you want to add from the Available Call Extensions list and click on the >> icon.
  7. Click Save.
How do I edit an existing Call Extension? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Call Extensions.
  4. Find the Call Extension you want to edit and then select the checkbox to its left.
  5. Click Edit and select Edit an extension.
  6. Make your changes and click Save.
How do I delete an existing Call Extension?expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Call Extensions.
  4. Find the Call Extension you want to delete and then select the checkbox to its left.
  5. Click Edit and select Delete association.
How do I add a Call Extension to multiple campaigns or ad groups? expando image

You can easily add an ad extension to multiple campaigns or ad groups with a few simple clicks.

  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Call Extension.
  4. Click Create ad extension.
  5. Select the campaign(s) or ad group(s) you want to add the extension to and click Done.
  6. Select the available Call Extensions and click Save.
What I need to knowexpando image
  • To get a Bing Ads forwarding number, an ad group within a campaign using Call Extensions must have at least 5 clicks and $5.00 in spend for the previous month's billing cycle.
  • If a forwarding number is used, you can access reports that provide details like call duration and missed calls on all calls your ads have generated.
  • Any calls you receive from ads that are clicked are charged per click like regular search ads.
  • You cannot target specific locations with Call Extensions.
  • Use your campaign-level day and time targeting options to have Call Extensions appear only when you want them to.

See more videos...