How to enable, edit, or delete Sitelink Extensions

How to enable, edit, or delete Sitelink Extensions

Learn more about the improvements we've made to Sitelink Extensions.

Improvements to Sitelink Extensions are here! You can now:

  • Analyze a specific sitelink's performance. Get granular reporting for individual sitelinks.
  • Manage sitelinks more easily. Create individual sitelinks and share them across campaigns or ad groups.
  • Add double the number of maximum sitelinks per campaign or ad group. Associate up to 20 Sitelink Extensions per campaign or ad group.

Sitelink Extensions are additional links in your ads that take people to specific pages on your website. For each campaign, you can enter up to 20 sitelinks. By default, the sitelinks are set at the campaign level, however, you can also set sitelinks at the ad group level. Specifying sitelinks at the ad group level will override the sitelinks associated with the campaign.

Sitelink Extensions

You can now also add up to two lines of descriptive text under each Sitelink Extension. These enhanced Sitelink Extensions can draw attention to your ad by increasing its size. Only high-quality ads at the top of the search results page will trigger enhanced Sitelink Extensions, so make sure you add descriptions to high performing campaigns, such as your brand term campaigns. An ad can display 2, 4, or 6 enhanced sitelinks with descriptions, or 2 - 6 sitelinks in a single row without descriptions, which will be determined by Bing. Learn more about Sitelink Extensions policies here.

Sitelink Extensions can be created or edited at the campaign or ad group level. To select the level you want to make the changes in, select Campaign or Ad group below the Ad Extensions tab.

Ability to set up in: All Bing markets

Serves in: All Bing markets

How do I create a new Sitelink Extension? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Sitelink Extensions and select Campaign or Ad group.
  4. Click Create ad extension.
  5. Select the campaign or ad group you want to add the extension to.
  6. Click Add new Sitelink Extension.
  7. Enter the Link text, Description (optional), Landing page, Description, and Mobile URL information. If you want your Device preference set to mobile, select Mobile.
  8. If you select to use a Final URL for your landing page, enter your Sitelink Extension tracking and redirect information for your ads.
  9. Click Save.
How do I associate an existing Sitelink Extension to a campaign? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Sitelink Extensions and select Campaign or Ad group.
  4. Click Create ad extension.
  5. Select the campaign or ad group you want to add the extension to.
  6. From the Available Sitelink Extensions list, select the Sitelink Extension that you want to associate with this campaign.
  7. Click Save.
How do I edit an existing Sitelink Extension? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Sitelink Extensions and select Campaign or Ad group.
  4. Find the Sitelink Extension you want to edit and then select the checkbox to its left.
  5. Click Edit and select Edit an extension.
  6. Make your changes and click Save.
How do I delete an existing Sitelink Extension?expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Sitelink Extensions and select Campaign or Ad group.
  4. Find the Sitelink Extension you want to delete and then select the checkbox to its left.
  5. Click Edit and select Delete association.
  6. Make your changes and click Save.
How do I add a Sitelink Extension to multiple campaigns or ad groups? expando image

You can easily add an ad extension to multiple campaigns or ad groups with a few simple clicks.

  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Sitelink Extension.
  4. Click Create ad extension.
  5. Select the campaign(s) or ad group(s) you want to add the extension to and click Done.
  6. Select the available Sitelink Extensions and click Save.
How do I associate a Sitelink Extension at the account level? expando image
  1. Click Campaigns at the top of the page.
  2. Click All Campaigns in the left navigation page.
  3. Click the Ad Extensions tab.
  4. If not already selected, click Sitelink Extension and then Account.
  5. Click Create ad extension.
  6. Select the Sitelink Extension you want to add from the Available Sitelink Extensions list and click on the >> icon.
  7. Click Save.
What I need to knowexpando image
  • Both lines of text must be used for the new sitelinks to serve.
  • The maximum character count for the headline text is 25 characters.
  • Keywords in sitelinks that have an exact match as the search query will be bolded (available in the U.S. only).
  • Dynamic URL parameters may be used to track Sitelink Extension clicks. Learn more
  • Sitelink extensions may direct searchers to 3rd party retailers. These sitelinks must include the name of the retailer in the link text and direct searchers to the specific page where the product is being sold. For example, a sitelink which directs searchers to 3rd party retailer Contoso’s shoes page (contoso.com/shoes) might say, “Buy Shoes on Contoso"

See more videos...