Bing Ads features

Bing Ads features

Learn about the different features offered by Bing Ads.

With Bing Ads, you have different tools you can use manage your campaigns. Here’s a quick look at what you can do in each Bing Ads application.

Bing Ads Bing Ads Editor Bing Ads API
  • Easily import campaigns from AdWords to Bing Ads
  • Learn how to create great ads
  • Advertise globally or locally
  • Reach customers in any country or region, or within a specific distance from your business
  • Measure campaign performance with reporting
  • Track your online advertising budget and spend
  • Evaluate ad and keyword performance
  • Develop insights for optimizing campaigns
  • Create a catalog for your products with Bing Merchant Center
  • Manage multiple accounts simultaneously
  • Make multiple changes quickly with bulk editing tools
  • Copy and paste keywords, ads, even whole campaigns from one account to another
  • Make changes before uploading to your account
  • Work offline
  • Easily import campaigns from AdWords to Bing Ads
  • Advertise globally or locally
  • Reach customers in any country or region, or within a specific distance from your business
  • Measure campaign performance with reporting
  • Track your online advertising budget and spend
  • Evaluate ad and keyword performance
  • Develop insights for optimizing campaigns
  • Create a catalog for your products with Bing Merchant Center

Bing Ads features in Bing Ads Editor and Bing Ads API

Here are a list of features and which tool allows you to do what.

Feature Bing Ads Bing Ads Editor Bing Ads API
Ad types
Text
Dynamic search ads
Product ads
App install ads

Yes
Yes
Yes
Yes

Yes
No
Yes
No

Yes
Yes
Yes
Yes
Campaign settings
Campaign types
Shared budgets

Ad, Shopping
Yes

Ad, Shopping
No

Yes
Yes
Bid settings
Flexible bid strategies
Enhanced CPC
Automatic CPC
Keyword bidding

Yes
Yes
Yes
Yes

Yes
No
No
Yes

Yes
Yes
Yes
Yes
Targeting
Location and advanced location
Day of the week/time of day
Age and gender
Device

Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes
Ad extensions
Location Extension
Call Extension
Sitelink Extension
Image Extension
App Extension
Callout Extension
Review Extension
Structured Snippet Extension

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes
Yes
No
Yes
Yes
No
No

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Ad annotations Yes No No
Other
Upgraded URLs
Universal Event Tracking
Bing Merchant Center
Remarketing/Audience
Shared negative keywords
Website exclusion
Change history

Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
No
No
Yes
Yes
Yes
No

Yes
Yes
Yes
Yes
Yes
Yes
Yes

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