Microsoft Advertising features

Microsoft Advertising features

Learn about the different features offered by Microsoft Advertising.

With Microsoft Advertising, you have different tools you can use manage your campaigns. Here's a quick look at what you can do in each Microsoft Advertising application.

Microsoft Advertising Microsoft Advertising Editor Bing Ads API
  • Easily import campaigns from Google Ads to Microsoft Advertising
  • Learn how to create great ads
  • Advertise globally or locally
  • Reach customers in any country or region, or within a specific distance from your business
  • Measure campaign performance with reporting
  • Track your online advertising budget and spend
  • Evaluate ad and keyword performance
  • Develop insights for optimizing campaigns
  • Create a catalog for your products with Microsoft Merchant Center
  • Manage multiple accounts simultaneously
  • Make multiple changes quickly with bulk editing tools
  • Copy and paste keywords, ads, even whole campaigns from one account to another
  • Make changes before uploading to your account
  • Work offline
  • Easily import campaigns from Google Ads to Microsoft Advertising
  • Advertise globally or locally
  • Reach customers in any country or region, or within a specific distance from your business
  • Measure campaign performance with reporting
  • Track your online advertising budget and spend
  • Evaluate ad and keyword performance
  • Develop insights for optimizing campaigns
  • Create a catalog for your products with Microsoft Merchant Center

Microsoft Advertising features in Microsoft Advertising Editor and Bing Ads API

Here are a list of features and which tool allows you to do what.

Feature Microsoft Advertising Microsoft Advertising Editor Bing Ads API
Ad types
Text
Dynamic search ads
Product ads
App install ads

Yes
Yes
Yes
Yes

Yes
No
Yes
No

Yes
Yes
Yes
Yes
Campaign settings
Campaign types
Shared budgets

Ad, Shopping
Yes

Ad, Shopping
No

Yes
Yes
Bid settings
Flexible bid strategies
Enhanced CPC
Automatic CPC
Keyword bidding

Yes
Yes
Yes
Yes

Yes
Yes
No
Yes

Yes
Yes
Yes
Yes
Targeting
Location and advanced location
Day of the week/time of day
Age and gender
Device

Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes
Ad extensions
Location Extension
Call Extension
Sitelink Extension
Image Extension
App Extension
Callout Extension
Review Extension
Structured Snippet Extension

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes
Yes
No
Yes
Yes
Yes

No

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Automated Extensions Yes No No
Other
Upgraded URLs
Universal Event Tracking
Microsoft Merchant Center
Remarketing/Audience
Shared negative keywords
Website exclusion
Change history

Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
No
No
Yes
Yes
Yes
No

Yes
Yes
Yes
Yes
Yes
Yes
Yes

See more videos...