How do I set up ad extension scheduling?

How do I set up ad extension scheduling?

Learn how to set your ad extensions to show during times you specify.

Control when your ad extensions will show to customers with ad extension scheduling. You can have them show on certain days or during certain hours, so you can best cater to your targeted customers.

What's in it for me?

  • Reduced wasted clicks. Schedule ad extensions to display during the most ideal time for your business.
  • Improve customer experience. Catering to targeted customers helps to increase your click-through rate potential.
  • Enhance your ad with time-sensitive offers. Higlight time-sensitive deals, promotions, and offers.
  • Achieve campaign consistency. Enjoy consistency across platforms.

What I need to know

  • Ad extension scheduling is available for the all extension types, except for Image Extensions.
  • You can implement ad extension scheduling through Bing Ads, Google Import, Bing Ads API, and Bulk Upload.
  • Don’t forget that ad extensions are not guaranteed to serve. An ad extension serves depending on a number of factors, so scheduling your ad extensions doesn’t guarantee that the extensions will show then. Learn more
How do I create a new ad extension schedule? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. Select the ad extension you want to add a schedule to and select Campaign or Ad group.
  4. Click +Add new extension.
  5. Enter the required information for the extensions.
  6. Expand Selected days and hours to set the date range, schedule display time, and time zone details.
  7. Click Save.
How do I edit an ad extension schedule? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. Select the ad extension that contains the schedule you want to edit.
  4. Click Edit next to the Create ad extension button and select Edit an extension.
  5. Edit the Selected days and hours details.
  6. Click Save.
How can I view the scheduling details in the table? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. Select the ad extension that contains the schedule you want to view.
  4. Select Columns above the table.
  5. Under Available columns, select Start date, End date, Schedule, and Time zone.
  6. Under Selected columns, drag the columns to put them in the order you want to apply.
  7. Click Apply.

Note: Scheduling details is available for all ad extension types, except for Sitelink Extensions. Improvements to Sitelink Extensions are coming and when that feature is rolled out, scheduling details will be available for Sitelink Extensions. Learn more about the upcoming improvements to Sitelink Extensions.

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