Upgrade your standard text ads to Expanded Text Ads

Upgrade your standard text ads to Expanded Text Ads

Learn why it's a good idea to upgrade existing text ads to be Expanded Text Ads, which give you more room for longer titles and URLs, and are more eye-catching.

Expanded Text Ads are a new, mobile-optimized ad format that enables you to craft longer ad copy and optimize your ad text to better engage with potential customers before they click on your ads. Expanded Text Ads work seamlessly on mobile, tablet, and desktop devices, giving you a way to create more compelling calls to action for consumers and drive higher conversions to your business.

What's the difference between standard text ads and Expanded Text Ads?

Here's how Expanded Text Ads compare to standard text ads:

Ad part Standard text ads Expanded Text Ads
Ad title 25 characters 90 characters: Supports three headlines, up to 30 characters each, separated by a space, vertical bar, and space (" | ")
Ad text 71 characters 180 characters: Supports two descriptions, up to two 90 characters each
Display URL 35 characters, manually entered and error-prone Domain and subdomain automatically generated from your final URL (preserving capitalization) plus two customizable URL paths
How do I turn a standard text ad into an Expanded Text Ad?expando image
  1. From the Ads tab, select a standard text ad and then click Edit.
  2. We prepopulate the Expanded Text Ad fields with information from the standard text ad. Review and take the opportunity to expand upon the following:
    1. Enter your landing page URL in the Final URL box. If you use destination URL tracking, you will need to upgrade to an Upgraded URL: Copy the landing page portion of your destination URL and paste it into the Final URL box, and copy the tracking portion of your destination URL and paste it into the Tracking template box (under Ad URL options). For more information, check out What are Upgraded URLs and how do I upgrade?

      Note: Your final URL — including prefix (e.g., "www."), suffix (e.g., ".com"), and any tracking templates — must be no longer than 2048 characters. However, your final URL domain (everything in your final URL before the first slash or tracking template) must be no longer than 67 characters.

    2. Unlike standard text ads, you can have three parts of your ad title, each up to 30 characters long. The third title is optional.
    3. Unlike standard text ads, you can have two parts of your description, each up to 90 characters long. The second description is optional.
    4. Similarly, you can also enter two parts of the URL path customers will see in your ad. Note: We pre-populate these paths if you have similar information in your display URL.
    5. Fill in the ad text to appear below the path.
  3. Click Save.
How do I create a new Expanded Text Ad?expando image
  1. From the Ads tab, click Create ad and then select an ad group.
  2. For Ad type, select Expanded Text Ad.
  3. Enter your landing page URL in the Final URL box. Note: Your final URL — including prefix (e.g., "www."), suffix (e.g., ".com"), and any tracking templates — must be no longer than 2048 characters. However, your final URL domain (everything in your final URL before the first slash or tracking template) must be no longer than 67 characters.
  4. Unlike standard text ads, you can then enter three parts of your ad title, each up to 30 characters long.
  5. Similarly, you can also enter two parts of the URL path customers will see in your ad.
  6. Fill in the ad text to appear below the path.
  7. Click Save.

For more information on Expanded Text Ads, check out our Expanded Text Ads FAQ.

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