Add Price Extensions to your ad

Add Price Extensions to your ad

Add prices of your products or services on your ads for potential customers on mobile devices.
Note

Not everyone has this feature yet. If you don't, don't worry - it's coming soon!

Price Extensions are a pay-per-click extension that display your products or services, along with their corresponding prices, to searchers on mobile devices. Price Extensions will only show on ads listed at the very top of the results page. This allows searchers to see to exactly what they’re looking for when they’re looking for it. This helps to increase your clicks and drive potential customers straight to your converting experiences.

The maximum number of Price Extensions you can associate to a single campaign or ad group is 20. Like any extension, Price Extensions are free to add to your ad and may not always show for every query. You only pay the standard ad headline cost-per-click for clicks you receive on Price Extensions.

Here are the definitions for the different fields you need to fill in for your Price Extensions.

Field Definition
Language The language you'll write your Price Extension text. The Price Qualifier (optional) and Unit (optional) will be automatically translated into this language.
Type The category that best defines your Price Extension items and specifies the corresponding editorial checks which will be applied to them.
Currency The currency symbol that will be displayed in the ad (for example, $ for USD).
Header Similar to ad headline, the header introduces your products or services and appears as a clickable link that directs customers to your final URL.
Description Additional information about your products or services.
Price Qualifier (optional) Indicate prices for a given product or service, starting from a specific price and up to a maximum price.
Unit (optional) Allows you to specify the service cost in terms of hour, day, week, etc.
Final URL The landing page where customers will be taken after clicking your header. Prices on this page should accurately reflect the prices specified in the extension.
Mobile final URL An optional landing page link that is only displayed on mobile devices. If no mobile final URL is provided, the default final URL will be used.

Availability: US on mobile devices.

Important

All extension details must adhere to our Price Extension policies.

How do I create a new Price Extension? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Price Extensions and select Campaign or Ad group.
  4. Click Create ad extension.
  5. Select the campaign or ad group you want to add the extension to.
  6. Click Add new Price Extension.
  7. Enter the Price Extension details and click Save.
How do I associate an existing Price Extension to a campaign? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Review Extensions and select Campaign or Ad group.
  4. Click Create ad extension.
  5. Select the campaign or ad group you want to add the extension to.
  6. Select the price you want to add from the Available Price Extensions you want to add and click on the >> icon.
  7. Click Save.
How do I edit an existing Price Extension? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Price Extensions and select Campaign or Ad group.
  4. Find the Price Extension you want to edit and then select the checkbox to its left.
  5. Click Edit and select Edit an extension.
  6. Make your changes and click Save.
How do I delete an existing Price Extension?expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Price Extensions and select Campaign or Ad group.
  4. Find the Price Extension you want to delete and then select the checkbox to its left.
  5. Click Edit and select Delete association.
How do I add a Price Extension to multiple campaigns or ad groups? expando image

You can easily add an ad extension to multiple campaigns or ad groups with a few simple clicks.

  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Price Extension.
  4. Click Create ad extension.
  5. Select the campaign(s) or ad group(s) you want to add the extension to and click Done.
  6. Select the available Price Extensions and click Save.

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