Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
Price Extensions are a pay-per-click extension that display your products or services, along with their corresponding prices, to searchers on mobile devices. Price Extensions will only show on ads listed at the very top of the results page. This allows searchers to see to exactly what they’re looking for when they’re looking for it. This helps to increase your clicks and drive potential customers straight to your converting experiences.
The maximum number of Price Extensions you can associate to a single campaign or ad group is 20. Like any extension, Price Extensions are free to add to your ad and may not always show for every query. You only pay the standard ad headline cost-per-click for clicks you receive on Price Extensions.
Here are the definitions for the different fields you need to fill in for your Price Extensions.
|Language||The language you'll write your Price Extension text. The Price Qualifier (optional) and Unit (optional) will be automatically translated into this language.|
|Type||The category that best defines your Price Extension items and specifies the corresponding editorial checks which will be applied to them.|
|Currency||The currency symbol that will be displayed in the ad (for example, $ for USD).|
|Header||Similar to ad headline, the header introduces your products or services and appears as a clickable link that directs customers to your final URL.|
|Description||Additional information about your products or services.|
|Price Qualifier (optional)||Indicate prices for a given product or service, starting from a specific price and up to a maximum price.|
|Unit (optional)||Allows you to specify the service cost in terms of hour, day, week, etc.|
|Final URL||The landing page where customers will be taken after clicking your header. Prices on this page should accurately reflect the prices specified in the extension.|
|Mobile final URL||An optional landing page link that is only displayed on mobile devices. If no mobile final URL is provided, the default final URL will be used.|
Availability: US on mobile devices.
All extension details must adhere to our Price Extension policies.
You can easily add an ad extension to multiple campaigns or ad groups with a few simple clicks.