Linking to an existing account

Linking to an existing account

When you link to another customer's existing account, you gain access and control over that Bing Ads account.

An account link is a powerful thing. When you link to another customer's account, you gain access and control over that Bing Ads account, including:

  • Running campaigns
  • Ability to take over billing and payment responsibilities
  • Granting and removing account access by managing link requests
  • Other account management activities

Conversely, if you give someone access to your account, that person—known as a managing customer—has full control to manage your account and your advertising. This includes the ability to take over billing as the bill-to customer responsible for billing and payments. Only one person can serve as the bill-to customer.

Managing customers can grant and remove account access to other managing customers by managing link requests. This means that a managing customer has the power to remove existing managing customers or add new managing customers. However, a managing customer can't remove other users on the account they're linked to (such as Super Admins, Standard Users, Advertiser Campaign Managers, or Viewers who are managed by the account owner).

Note

As an account owner, you always have control on who has access to your account. You can grant access for up to five managing customers on your account. You can also remove their access at any time, as well as take over billing from a managing customer at any time.

If you (as the account owner) unlink a managing customer who is serving as the bill-to customer, you'll become the bill-to customer. Be sure to have a payment method ready to keep your account from going on hold.

You can opt to take over billing when you link to an account. When you do so, you assume responsibility for all advertising charges, including any charges that are pending when the link is established. Therefore, it's best to have an agreement in place with the current bill-to customer (which may be the account owner or another third party) before proceeding with this optional step.

Taking over billing

If you take over billing, you'll need to have a valid payment method on hand. If you plan to prepay the account or use monthly invoice billing, take note:

  • If you are trying to fund a prepay account that is in a country/region that taxes online services like Bing Ads, we might be required to deduct tax from the prepay amount. Here are tax requirements for each country/region.
  • For a monthly invoice account, you'll need to create an insertion order to serve ads, or else the account will be paused.

Keep in mind

Before you link to another account, you'll need to work with the account owner to have a few things ready:

  • Have the account number of the account you'd like to link to.
  • Determine the start date, which can be immediate or scheduled for a later date.
  • Agree on who is responsible for billing.
Link to one account expando image

To link to one account:

  1. Click the gear icon gear icon, and then click Accounts & Billing.
  2. Click the Requests tab.
  3. Click Link to account.
  4. Under Linking details, enter the Account number.
    The account number is an 8-digit mix of numbers and letters.
  5. Enter the Start date, which is the date you want to start managing the account.
  6. Add an optional Note, which you can use as a helpful note to the account owner.
  7. Click Send request if you don't wish to take over billing, or select I will take over billing for this account for Who pays.
  8. Select How you pay (prepay, postpay threshold, or monthly invoice) and What you pay with (your payment method).
    For monthly invoice accounts, we encourage you to create an insertion order so that the account will continue to serve ads even as the management responsibilities change hands.
  9. Click Send request.

We'll send an email to the account owner, notifying them of the linking request. The owner has 30 days to accept the request. After 30 days, the request is automatically declined.

Link to multiple accounts in one request expando image
Important

Not everyone has this feature yet. If you don't, don't worry — it's coming soon!

In a bulk link request, you can request access for up to 20 accounts:

  1. Click the gear icon gear icon, and then click Accounts & Billing.
  2. Click the Requests tab.
  3. Click Link to account.
  4. Under Linking details, enter up to 20 account number per line in Account numbers.
    The account number is an 8-digit mix of numbers and letters.
  5. Enter the Start date, which is the date you want to start managing the account.
  6. Add an optional Note, which you can use as a helpful note to the account owner.
  7. Click Send request if you don't wish to take over billing, or select I will take over billing for this account for Who pays.
  8. Select How you pay (prepay, postpay threshold, or monthly invoice) and What you pay with (your payment method).
    For monthly invoice accounts, we encourage you to create an insertion order so that the account will continue to serve ads even as the management responsibilities change hands.
  9. Click Next, and you'll see a summary of your request.
  10. Correct any errors, and click then Send request.

We'll send an email to the account owner, notifying them of the linking request. The owner has 30 days to accept the request. After 30 days, the request is automatically declined.

Taking over billingexpando image

As a managing customer, you can take over billing of any account you're linked to. If you're an account owner, you can resume billing responsibilities at any time by taking over billing. The steps are the same, regardless of account ownership. Be sure you have a payment method on file before starting:

  1. Click the gear icon gear icon, and then click Accounts & Billing.
  2. If you have multiple accounts, select the account that you want from the drop-down list at the top of the page.
  3. Click Change who pays next to Who pays under Payment.
  4. You'll be directed to a new page where you can schedule the take over, specify How you will pay (prepay, postpay threshold, or monthly invoice) and What you pay with (your payment method).
    For monthly invoice accounts, we encourage you to create an insertion order so that the account will continue to serve ads even as the management responsibilities change hands.
  5. Click Submit.

Note: Unless it's scheduled for a later date, the billing take over will take place once the account owner accepts the linking request.

Cancel a pending billing take over requestexpando image

You have until the day before a scheduled billing change takes place to cancel your take over request. If you don't cancel in time and the request is processed, you'll need to work with the account owner to identify a bill-to customer who can take over billing.

  1. Click the gear icon gear icon, and then click Accounts & Billing.
  2. If you have multiple accounts, select the account that you want from the drop-down list at the top of the page.
  3. Click Pending Change (which will include the date of the scheduled take over) next to Who pays under Payment.
  4. You'll be directed to a new page, where you can cancel the pending change.
Find your account link and unlink requests expando image
  1. Click the gear icon gear icon, and then click Accounts & Billing.
  2. Click the Requests tab. There, you'll see a grid containing account link and unlink requests.
  3. Click Received to display active requests you've received, which is the table's default view. If someone wants to link to your account, you'll see a request that contains three options:
    • View, which will display the details of the linking request
    • Approve, which will grant account access to the requester
    • Reject, which will deny account access to the requester

    You can also display the full history of Received account link and unlink requests by switching the filter just above the table to Show all requests.
  4. Click Sent to see active requests you've sent, which is the table's default view. You can display the full history of Sent account link and unlink requests by switching the drop-down menu to Show all requests.
Verify who has access to your accountexpando image
  1. Click the gear icon gear icon, and then click Accounts & Billing.
  2. If you have multiple accounts, select the account that you want from the drop-down list at the top of the page.
  3. Under Access, you'll see the Account owner, as well as any Managing customers who are linked to the account.
    If you want to remove a managing customer's access to your account, click Unlink to start the process. You'll be directed to a new page where you can confirm the date of when access will be removed.
Stop managing a linked accountexpando image

If you no longer want to manage someone else's account, you need to unlink from them. Once you start this process, no one can make changes to the account for up to 2 hours.

  1. Click the gear icon gear icon, and then click Accounts & Billing.
  2. On the Accounts tab, select the linked account.
  3. Click Unlink from account.
  4. Enter the Start date, which is the date you want to stop managing the account.
  5. Add an optional Note, which you can use as a helpful note to the account owner.
  6. Click Unlink.

Note: If you unlink from an account where you are the bill-to customer responsible for billing, the account will be paused. Before you unlink, we encourage you to work with the account owner on setting up a new bill-to customer.

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