What are Local Inventory Ads?

What are Local Inventory Ads?

Learn about Local Inventory Ads for your Bing Shopping Campaigns.
Important

Not everyone has this feature yet. If you don’t, don’t worry - it’s coming soon! Local Inventory Ads are currently available as a pilot in the US only.

Local Inventory Ads are an advertising format for your Bing Shopping Campaigns that allows you to showcase your products and local retail store information to nearby shoppers on Bing.com.

Why use Local Inventory Ads?

  • More volume. By using Local Inventory Ads, you can use both retail stores and online stores to provide a better shopping experience for your customers and boost your CTR and click volumes.
  • Increase sales at brick-and-mortar locations. Local Inventory Ads provide an opportunity for you to increase foot traffic and sales in your retail stores.
  • Promote products available locally. You can promote products that are available only in your retail stores.

Setting up Local Inventory Ads

Follow the steps below to get set up with Local Inventory Ads.

  1. Enroll in the pilot: Contact your Bing Ads account team to learn more and participate in the pilot.
  2. Provide store location data : Import store location details from your Google My Business account to Bing Ads.
  3. Upload online products information (optional): Upload online products feed through Bing Merchant Center. If you are already using Bing Shopping Campaigns, this step may not be required.
  4. Submit local products information: Create and submit local products feeds through Bing Merchant Center.
  5. Upload inventory information : Upload local products inventory feed through Bing Merchant Center.
  6. Enable Bing shopping campaign into Local Inventory Ads: Enable existing Bing shopping campaigns into Local Inventory Ads.

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