Ads not showing: What can I do?
If your ads aren't running and Bing Ads can't determine why, here are some possible solutions.
Your ads aren't showing for this keyword at the moment, and Bing Ads can't determine why. It could be because it's a new keyword, you have an account error, your quality score is too low, your bid is too low, or some other reason.
New keyword: It can take some time before a brand-new keyword is eligible to deliver ads. If you just added this keyword to your campaign, please check it again later.
Account error (for example, no payment method set, account hold): Check if you have any account errors and see how to fix them
Quality score too low: Learn about the Bing Ads quality score and how to improve it
Bid too low: Raise your bid for this keyword and, if necessary, increase your budget for this campaign to increase your chance of beating out competitors to show an ad. Keep in mind, you can’t always get your ad to show by spending more money. Depending on the auction, an ad with a high quality score may outperform an ad with a lower quality score, even if the second ad's bid is higher.