How to create or edit Expanded Text Ads

How to create or edit Expanded Text Ads

Expanded Text Ads ads are displayed on the Bing Network on computers, tablets, and smartphones. To help make editing text ads easier, you can make changes to multiple text ads at the same time.

An Expanded Text Ads contains three fundamental visual elements: the ad title (which can have one or two segments), the display URL, and the ad text.

An example of an Expanded Text Ad.

You can further enhance your Expanded Text Ad with ad extensions and ad annotations.

To create a new Expanded Text Ad expando image
Note

Before you submit an ad, make sure it meets Bing Ads policies, so it can be active and made available online as quickly as possible. To learn more, see Bing Ads policies.

  1. From the Ads tab, click Create ad and then select an ad group.
  2. For Ad type, select Expanded Text Ad.
  3. Enter your landing page URL in the Final URL box. Note: Your final URL’s domain — including prefix (e.g., "www.") and suffix (e.g., ".com") — must be no longer than 67 characters.
  4. You can then enter two parts of your ad title, each up to 30 characters long.
  5. Similarly, you can also enter two parts of the URL path customers will see in your ad, each up to 15 characters long.
  6. Fill in the ad text to appear below the path, up to 80 characters long..
  7. Click Save.
Notes
  • The combined ad title and ad text must be at least three words long.
  • These character limits include spaces and any default dynamic text. Learn more about dynamic text
  • If your final URL includes "http://", these characters do not count against the character limit. However, if it includes "https://", these characters do count against the character limit.
  • Keep in mind that double-width characters — such as Chinese characters — count as two characters each.
  • Ad titles, paths, and ad text cannot contain words within left and right angle brackets (as in "<word>").
To update an existing Expanded Text Ad expando image
  1. Click Campaigns along the top of the page.
  2. Click the Ads tab.
  3. Click the pencil icon in the Ad column of the ad you want to update.
  4. Make your changes and click Save.
To change multiple Expanded Text Ads at the same time expando image
  1. Click Campaigns along the top of the page.
  2. Click the Ads tab.
  3. Select the checkbox next the ads that you want to update.
  4. Click Edit, and then click Change ads.
  5. To replace text in multiple ads:
    1. In the Action list, choose Find and replace text.
    2. In the Find box, enter the text you want to replace.
    3. In the Replace with box, enter the new text you want to use.
    4. Click Save.
  6. To append text to existing ad text:
    1. In the Action list, choose Append text.
    2. Choose where you want to append the text.
    3. In the Append text box, enter the text you want to add.
    4. Choose whether to add the text before or after existing text.
    5. Click Save.
  7. To change the case of ad text:
    1. In the Action list, choose Change case.
    2. Choose which text you want to change the case of.
    3. Choose whether you want the text to be title case, sentence case, or lowercase.
    4. Click Save.
  8. To change current ad text to entirely new ad text:
    1. In the Action list, choose Set text.
    2. Enter the new text you want to use for your ads.
    3. Click Save.
To request exceptions to editorial rejections expando image
  1. Click Campaigns along the top of the page.
  2. Click the Ads tab.
  3. Select the checkbox next the ads that you want to update.
  4. Click Edit, and then click Request exception.
  5. In the Tell us your reason for requesting an exception box, enter your reason why the ad should be approved.
  6. Make your changes and click Request exception.

To get more tips to make your ads more relevant to what users are looking for, see About improving ad relevance. Improving your ads' relevance not only can increase your customer traffic (that all-important click-through rate), but can also improve their position on the Bing, AOL, and Yahoo search results page and even improve your quality score.

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