Import your Google Merchant Center product offers to Bing Merchant Center

Import your Google Merchant Center product offers to Bing Merchant Center

Learn how to easily import your Google Merchant Center offers to Bing Merchant Center.
Important

Not everyone has this feature yet. If you don’t, don’t worry - it’s coming soon!

If you have product ads in your Google Merchant Center, you can easily import them into your Bing Merchant Center with the Google Import tool. See the item details that will determine which product offers get imported from Google Merchant Center.

Why use the Google Merchant Center import tool?

  • Save time. Spend less time maintaining two separate feed files for Google AdWords and Bing Ads.
  • Import products easily. The Google Merchant Center import tool makes it easy to import product offers into Bing Merchant Center.
  • Keep your product feeds fresh. Sync your Google Merchant Center product offers with Bing Merchant Center to keep them up-to-date.

Check out the item details that will determine which product offers get imported from Google Merchant Center.

How do I import a single Google Merchant Center store's offers?expando image
  1. On the top menu, click Tools and then click Bing Merchant Center.
  2. Select the Bing Merchant Center store you want to import to.
  3. Click on the Import tab.
  4. Sign in to your Google account.
  5. Click Create new catalog and enter the Catalog name and select the Target country/market & language . Click Create.
  6. Select the Bing Ads catalog(s) you want to import into from Google Merchant Center.
  7. Click Import.

Review the Import summary page that provides details on the import progress. You can also go to the Catalog management tab, where you can see all of your product catalogs and the method used to submit them.

To view specific details about your catalogs, click on the Catalog name from the table in the Catalog management tab. Here, you can view the Catalog summary and Catalog settings. You can also see the import details in the Choose import options step of the import process.

How do I import a Google Merchant Center store from a Google account that has multiple stores? expando image
  1. On the top menu, click Tools and then click Bing Merchant Center.
  2. Select the Bing Merchant Center store you want to import to.
  3. Click on the Import tab.
  4. Sign in to your Google account. If you have already signed in to your Google account previously, your log-in will still be valid and you can click Continue.
  5. Under Choose your Google Merchant Center account, select the Google store you want to import and click Continue.
  6. Under Choose import options, you can Create new catalog or select from the existing Bing Ads catalog list to import into.
  7. Click Continue.

Review the Import summary page that provides details on the import progress. You can also go to the Catalog management tab, where you can see all of your product catalogs and the method used to submit them.

To view specific details about your catalogs, click on the Catalog name from the table in the Catalog management tab. Here, you can view the Catalog summary and Catalog settings.

What you need to knowexpando image
  • You must create your Bing Merchant Center store prior to using the Google Merchant Center Import tool.
  • The Google Merchant Center Import tool only imports approved offers. Pending and disapproved offers in Google Merchant Center will be skipped.
  • Only Google Merchant Center offers that target Bing Shopping Campaigns markets supported by Bing Ads will be imported. The following languages and markets supported are:

    English: Australia, Canada, India, United Kingdom, United States
    French: France
    German: Germany
  • Import offers will expire after 30 days. Your offers need to be imported at least every 30 days to stay up-to-date in the system.

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