Learn about Bing Ads and how to get started on advertising your business on the Bing Network.

Get on the path to Bing Ads success!

Step 1 Pathway
What sets Bing Ads apart from Google Ads?

Get additional views

With Bing Ads, you can show ads to tens of millions of people that you can’t reach with just Google Ads. The Bing Network audience also spends more money online!

Step 2 Pathway
Starting with Bing Ads doesn't mean starting from scratch!

It’s easy to import

You can import your Google Ads campaigns directly into Bing Ads. Then, set up automatic imports to keep your Google Ads and Bing Ads campaigns in sync.

Step 3 Pathway
There are just a few things you need to pay attention to...

Review after you import

We’ll map your Google Ads settings to the closest possible Bing Ads settings. Just give them a look to make sure everything is working right.

Step 4 Pathway
Don't forget to set a payment method!

Setting a payment method

We can’t start running your ads without a payment method. Set a backup payment method too, so you know you’re covered.

Step 5 Pathway
You're on your way!

Next steps

Keep cruising down the path to success with these recommended steps. Welcome to Bing Ads!

Step 1 Pathway
Let's take a quick look at how Bing Ads works

Campaign basics

Let’s start with a high-level overview of what it takes to get an ad campaign up and running in Bing Ads.

Step 2 Pathway
How to set up your first Bing Ads campaign

Create your campaign

Next, let’s walk step-by-step through the process of creating a campaign.

Step 3 Pathway
Now let's add some more ad groups and keywords

Expand your campaign

Making sure that you have enough ad groups – with enough closely-related ads and keywords – is crucial to Bing Ads success.

Step 4 Pathway
Verify your campaign is active

Activate your campaign

There are a few things you need to confirm to ensure your ads are live. For example, don’t forget to add a payment method!

Step 5 Pathway
Make sure you get the most out of Bing Ads!

Optimize your campaign

Keep cruising down the path to success with these recommended next steps. Welcome to Bing Ads!

Step 1 Pathway
The path to success starts with a plan

Plan a successful campaign

Learn how a clear goal, the right audience, and a reasonable budget can help you get results with Bing Ads.

Step 2 Pathway
Who do you want to see your ads?

Reach your customers

Where are your potential customers? When is the best time to reach them? What do they have in common? What words or phrases are they searching for?

Step 3 Pathway
A winning ad strategy

Create ads that get results

Learn how to get your ads in front of customers, get their attention, and give them what they want.

Step 4 Pathway
How much is this going to cost?

Set your budget and control your costs

Learn how to set up a budget that works for your business and control your spending with Bing Ads.

Step 5 Pathway
Keep an eye on it!

Invest in what works

Once your campaigns are up and running, keep an eye on their performance to learn what works and what doesn’t. Welcome to Bing Ads!

Getting started with Bing Ads

Whether you’re coming from Google Ads or new to search engine marketing, it’s quick and easy to start advertising your business on Bing Ads. Take a look at one of these video series to learn how Bing Ads works and how to get started.

Coming from Google Ads? expando image

These videos will tell you all about Bing Ads and how easy it is to import your Google Ads campaigns into Bing Ads.

  • What sets Bing Ads apart from Google Ads?
  • Starting with Bing Ads doesn't mean starting from scratch!
  • There are just a few things you need to pay attention to...
  • Don't forget to set a payment method!
  • You're on your way!
Want to create a campaign from scratch? expando image

Familiar with search engine marketing? These videos show you the ins and outs of setting up Bing Ads campaigns, expanding their reach, and getting the most out of them.

  • Campaign basics
  • Create your campaign
  • Expand your campaign
  • Activate your campaign
  • Optimize your campaign
New to search engine marketing? expando image

These videos cover what you need to know about search engine marketing using Bing Ads. All it takes is a little planning up front and regular checkups along the way!

  • Plan a successful campaign
  • Reach your customers
  • Create ads that get results
  • Set your budget and control your costs
  • Invest in what works
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