Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
Microsoft Advertising can help manage your ad group performance for you, by creating suggested additional ads for ad groups that appear to be underperforming.
Campaigns and ad groups tend to get better results when they have more ads getting your message out—research shows ad groups with three or more quality ads can get up to 15% more clicks than those with only one ad. Driven by artificial intelligence, Microsoft Advertising offers you a hand by identifying ad groups that show potential for better performance and creating new ads, based on your existing ads.
To take this piece of performance management off your plate, set Microsoft Advertising to automatically create and apply more ad variations where they're needed. While you still have the option to review, edit, apply, or decline any ad suggestion, Microsoft Advertising can also handle the process with no attention or action from you.
You are notified by email each time more ads are created, and you have 14 days to review, edit, or decline any suggested ad. If you take no action, they are added automatically to your ad group after the review period.
Ad suggestions continues to create new ads until the ad group has at least three competitive ads and overall ad quality performance shows improvement. This usually takes only a few sets of suggested ads.
To opt out, go to Shared Library > Account level options and uncheck Automatically apply ads.
When you opt in to Auto-apply Ad suggestions, all of your ad groups are watched for areas with performance improvement potential. So keep in mind that each set of suggested ads might be intended for different ad groups.
Applied ads join your ad group's rotation for potential appearance in searches. When they start appearing, you can track their performance along with that of your other ads on the Ads tab. To distinguish ads created by Microsoft Advertising from those you created, add the Automated column to your table.
Ads that automatically applied to your ad group show Yes in the Automated column. Ads show No in that column if you made any changes to ad content, including applying it directly.
You always have the opportunity to review suggested ads before they go live, and to edit them anytime.
Any ads or content created by Microsoft Advertising as part of this program are subject to editorial review, and will remain your "Content" as defined by your Microsoft Advertising Agreement.