Audiences are groups of potential customers that you can target. Bing Ads offers several different types of audiences you can use to get your ads in front of the right people.
|Audience type||What is it?||Where does it show ads?||Is UET required?|
|Search network||Microsoft Audience Network*|
Remarketing lists let you target your ads to people who have visited or interacted with your website before.
In-market audiences are curated lists of customers who have shown purchase intent signals within a particular category.
Custom audiences are lists of customers that are generated using your own customer data.
Product audiences are lists of customers who have interacted with specific product IDs in your Bing Merchant Center catalog feed.
(Through Bing Shopping Campaigns)
*Not everyone has this feature yet. Learn more about the Microsoft Audience Network
For more information on UET, take a look at What is UET and how can it help me?
|Total number of associations||20,000,000 targeting associations per account
1,000 in-market audience exclusions per account
|Associations that can be created in bulk||Refer to limits in bulk upload|
|Associations that can be viewed, edited, or deleted by Bing Ads||Refer to limits in bulk upload|
No, you will only be charged once.
A customer could either be:
When this happens, only the audience with the highest bid adjustment is attributed. Bid adjustments are not combined, and you are only charged once. If the bid adjustments are the same for all applicable audiences, one audience is chosen for attribution by the system and you are charged once.