Set up UET tags using Adobe Launch

Set up UET tags using Adobe Launch

Third-party tag managers allow you to manage your website tags in one place. Learn how to set up UET tags using Adobe Launch.
  • This article shows how to do a basic setup of UET tags with Adobe Launch. Adobe Launch offers several advanced features to customize when and how your tags are fired. Please refer to the Adobe Help Center for more information.
  • Bing Ads is not responsible for Adobe's processes or documentation, nor for changes made to Adobe's processes or documentation.

Tag managers replace static tags with dynamic tags that are easier to implement and update. The dynamic tag is a container, a small snippet of code that allows you to dynamically insert tags into your website. You can think of the container tag as a bucket that holds other types of tags.

Implementing UET using Adobe Launch

  1. Set up an account in Adobe Launch, if you haven't already.
  2. In your Launch Admin Console, go to the Extensions tab and click Catalog.
  3. Search for "Bing Ads UET Extension".
  4. Click Install and then input your Bing Ads UET tag ID.
  5. Click Save.
  6. Create data elements to correspond with your custom event's Category, Action, Label, and/or Value.
  7. Create rules to trigger corresponding actions.
  8. Publish to your environment and embed the Adobe Launch script snippet on your page.
  • To see an example of an Adobe Launch UET tag installed in the body of a webpage, visit our Adobe Launch sample page (English only), right-click in the webpage, and then click View source or View page source depending on your browser.
  • As your webpage loads, it triggers the UET tag, resulting in a number of HTTP requests. The most important request is to "" (the one that looks like ""). This request tells Bing Ads about the user visits to your webpage. You can use third-party tools such as Fiddler to monitor all the requests that your browser is making when your webpage loads.

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