LinkedIn profile targeting

LinkedIn profile targeting

Learn how to target customers based on their LinkedIn profile information.
Note

Not everyone has this feature yet. If you don't, don't worry — it's coming soon!

Bing Ads is the only advertising platform (other than LinkedIn) that allows you to target potential customers based on their LinkedIn profile information. You can target customers based on their:

  • Company, such as Microsoft, Alibaba.com, or KLM Royal Dutch Air Lines.
  • Industry, such as finance, broadcast media, or law enforcement.
  • Job function, such as sales, accounting, or purchasing.

LinkedIn profile targeting is available for Expanded Text Ad campaigns, dynamic search ad campaigns, and Bing Shopping Campaigns.

How to set up LinkedIn profile targeting

When creating a campaign expando image
You can set LinkedIn profile targeting, along with other targeting settings, in step 4 of the campaign-creation process:
  1. Click Campaign targets.
  2. Click Edit target categories.
  3. Select Company, Industry, and/or Job function.
  4. For each target type, click Edit target.
  5. Search or browse for companies, industries, and/or job functions, and click Target for the appropriate ones.
  6. Click Done for each target type.
  7. Finally, set a bid adjustment for each target.

Note

You cannot target more than 1,000 companies in a single ad group or campaign.

When creating an ad group expando image
After you click Create ad group, look for the Ad group targets section and:
  1. Click Edit target categories.
  2. Select Company, Industry, and/or Job function.
  3. If you have already set this target type at the campaign level, you'll see the Use my campaign settings toggle switched on. To edit this target type for this ad group, switch the toggle off and then click Edit target.
  4. Search or browse for companies, industries, and/or job functions, and click Target for the appropriate ones.
  5. Click Done for each target type.
  6. Finally, set a bid adjustment for each target.

Note

You cannot target more than 1,000 companies in a single ad group or campaign.

In an existing campaign or ad group's Settings tab expando image
In the campaign or ad group's Settings tab, look for the Campaign targets or Ad group targets section and:
  1. Click Edit target categories.
  2. Select Company, Industry, and/or Job function.
  3. If you are on an ad group's Settings tab and have already set this target type at the campaign level, you'll see the Use my campaign settings toggle switched on. To edit this target type for this ad group, switch the toggle off and then click Edit target.
  4. Search or browse for companies, industries, and/or job functions, and click Target for the appropriate ones.
  5. Click Done for each target type.
  6. Finally, set a bid adjustment for each target.

Note

You cannot target more than 1,000 companies in a single ad group or campaign.

In an existing campaign or ad group's Demographics tab expando image
In the campaign or ad group's Demographics tab (not everyone has this tab yet):
  1. Click Company, Industry, or Job function.
  2. Click Add company, Add industry, or Add job function.
  3. Search or browse for a company, industry, or job function and then set a bid adjustment for it.
  4. Click Save.

Note

You cannot target more than 1,000 companies in a single ad group or campaign.

Notes
  • LinkedIn profile targeting will not narrow your ads' audience. For example, by targeting a specific company, you aren't excluding everyone who does not work for that company. If you're familiar with remarketing list targeting, you can think of LinkedIn profile targeting as "bid only", as opposed to "target and bid".
  • For more information on adjusting bids, see How to target my customers by adjusting my bids.

See more videos...