Similar keywords - Definition

Similar keywords - Definition

Bing Ads may recommend adding keywords that participated in the same auctions as your keywords.

What it is

Bing Ads may recommend that you add specific keywords that are similar to your existing keywords. We picked these similar keywords because they participated in the same auctions as your keywords, and performed well against them.

Why it's important

By adding and bidding on the similar keywords, you are giving your ads a better chance at winning at auction.

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