Auto-tagging of Microsoft Click ID

Auto-tagging of Microsoft Click ID

When a customer clicks your ad, Bing Ads automatically appends a unique click ID to the landing page URL when Auto-tagging of Microsoft Click ID is enabled.

When auto-tagging of Microsoft Click ID (MSCLKID) is enabled, Bing Ads will automatically add a unique click ID to the landing page URL. This click ID will be included in all subsequent UET events fired whenever the same customer visits your page, thereby allowing you to track the conversion from this customer on your site.

Note

As of December 11, 2017, Bing Ads automatically enables Auto-tagging of Microsoft Click ID when you create a new conversion goal. You may, however, have older conversions goals in which Auto-tagging of Microsoft Click ID is not yet enabled. Below, you can learn the benefits of Microsoft Click ID and how to enable it if you haven’t already.

How is auto-tagging of Microsoft Click ID used in online conversion tracking? expando image

Auto-tagging of Microsoft Click ID is a conversion tracking component and useful way to discover what happens after someone has clicked on your ad. Once the UET tag is installed by the advertiser across their website, the tag reports user activity including the Microsoft cookie on the advertiser website to Bing Ads. Bing Ads uses the data sent by UET to find a match with the conversion goals created by the user, which counts as a conversion. In some cases, the Microsoft cookie is not available due to browser setting (i.e. 3rd party cookie blocking) or browser type (i.e. Safari) and causes conversion loss. Enabling auto-tagging of Microsoft Click ID can help to ensure conversions are accurately tracked in these situations.

Learn more about Universal Event Tracking (UET) and conversion tracking. Learn more about what data UET collects once you install it on your website.

How to enable Auto-tagging of Microsoft Click ID? expando image
In order to ensure that both URL tracking and conversion tracking are accurate, it’s important to review your URL options and enable auto-tagging of Microsoft Click ID (MSCLKID).
  1. In the left pane, click Shared Library.
  2. Select URL options.
  3. Select Add Microsoft Click ID (MSCLKID) to URLs to allow conversion tracking check box.
  4. Click Save.

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