Auto-tagging of Microsoft Click ID

Auto-tagging of Microsoft Click ID

When a customer clicks your ad, Bing Ads automatically appends a unique click ID to the landing page URL when Auto-tagging of Microsoft Click ID is enabled.

When auto-tagging of Microsoft Click ID (MSCLKID) is enabled, Bing Ads will automatically add a unique click ID to the landing page URL. This click ID will be included in all subsequent UET events fired whenever the same customer visits your page, thereby allowing you to track the conversion from this customer on your site.

Note

As of December 11, 2017, Bing Ads automatically enables auto-tagging of Microsoft Click ID when you create a new conversion goal. You may, however, have older conversions goals in which auto-tagging of Microsoft Click ID is not yet enabled. Below, you can learn the benefits of Microsoft Click ID and how to enable it if you haven’t already.

Why should I enable auto-tagging of Microsoft Click ID? expando image

Auto-tagging of Microsoft Click ID makes sure that no conversion tracking falls through the cracks. The UET tag on your website reports user activity, including the Microsoft cookie, to Bing Ads. In some cases, the Microsoft cookie can't be returned due to browser settings (for example, third-party cookie blocking) or browser type. If you don't have auto-tagging of Microsoft Click ID enabled, these conversions aren't tracked.

Learn more about the data UET collects

How do I enable auto-tagging of Microsoft Click ID? expando image
In order to ensure that both URL tracking and conversion tracking are accurate, it's important to review your URL options and enable auto-tagging of Microsoft Click ID (MSCLKID).
  1. In the left pane, click Shared Library.
  2. Select URL options.
  3. Select Add Microsoft Click ID (MSCLKID) to URLs to allow conversion tracking check box.
  4. Click Save.

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