About storefront hosting for Local Inventory Ads

About storefront hosting for Local Inventory Ads

Learn about Local Inventory Ads for your Bing Shopping Campaigns.

Not everyone has this feature yet. If you don’t, don’t worry - it’s coming soon! Local Inventory Ads are currently available as a pilot in the US only.

Bing supports both Bing-hosted and merchant-hosted storefront for Local Inventory Ads. With a Bing-hosted storefront, you can direct customers to a Bing-hosted page, where your products and local retail store information is displayed. On the other hand, a merchant-hosted storefront lets you direct customers to your own website, where you can manage your customers shopping experiences.

How a merchant-hosted storefront works

Once a customer clicks on a Local Inventory Ad, the store code is passed to the merchant by Bing. Then, the merchant generates the local store landing page for the clicked product.

Feed requirements for merchant-hosted local storefront

A local products feed contains all the products that you sell in your stores with attributes describing the products. Learn how to create and submit local product feeds here.

In addition to the required attributes for all local product feeds, for merchant-hosted local storefronts, you need to:

  • Add the following attributes: bingads_redirect and link_template
  • Include the store_code URL parameter for both attributes above

Here's an example of how your feed file might look:

itemid title price bingads_redirect link_template
1234 Adatum 50" 4K HDTV $599.99 http://tailspintoys.com/1234?store={store_code}&trackingParameter=value http://tailspintoys.com/1234?store={store_code}

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