What's new in Microsoft Advertising Editor?

What's new in Microsoft Advertising Editor?

Check out the new and enhanced features in Microsoft Advertising Editor designed to help you connect with your target customers, boost campaign performance, and improve your ROI.

Each Microsoft Advertising Editor release offers important new and enhanced features designed to help you connect with your target customers, boost campaign performance, and improve your ROI.

Timeline Release Marker spacer VERSION 11.26
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Hello from Microsoft Advertising

Bing Ads is now Microsoft Advertising. Our new name reflects how we're growing our advertising solutions to help you reach more customers. Learn more about our name change.

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Timeline Release Marker spacer VERSION 11.25
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Import campaigns faster and more effectively with improvements to Google imports

Improvements to making your Google campaign imports easier and more effective are here! Imports are more reliable with better mapping of campaigns with Google; import and scheduling options are aligned to what’s available in Microsoft Advertising online; and your imports are directly uploaded to the Microsoft Advertising server to save time, so you don’t have to review everything locally.

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Timeline Release Marker spacer VERSION 11.23
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Create longer ad titles and text with updates to Expanded Text Ads!

With updates to Expanded Text Ads, you can create longer ad titles and text, helping to improve engagement with potential customers. You can now add a third ad title and a second ad description. The ads are optimized for mobile devices automatically and you can also set up your ads with final URLs.

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Timeline Release Marker spacer VERSION 11.22
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Target new customers with in-market audiences (Windows only)

Use in-market audiences to find and target new customers who are likely to convert in your category. In-market audiences are curated lists of customers who have shown purchase intent signals within a particular category, including searches and clicks on Bing and page views on Microsoft services. Learn more

Note: You can also exclude specific in-market audiences with negative in-market audience associations.

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Timeline Release Marker spacer VERSION 11.21
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Use remarketing exclusions to fine-tune targeted audiences (Windows and Mac)

Remarketing audience exclusions allow you to focus on the users who matter most by excluding users who may not fit within the objectives of an ad campaign.

You can now create, modify, and delete negative remarketing audience associations in Microsoft Advertising Editor to efficiently optimize your targeted audience.

Learn more

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Timeline Release Marker spacer VERSION 11.20
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Structured Snippet Extensions (Windows and Mac)

Structured Snippet Extensions gives prospective customers more context on specific aspects of your products and services. Now you can efficiently manage your Structured Snippet Extensions in bulk from Microsoft Advertising Editor.

Learn more

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Revert changes more efficiently (Windows and Mac)

You can now revert your changes to all items included in a campaign or ad group at once. For example, when you click on the “Revert with all included items” option while selecting an ad group, all changes within the ad group, including the keywords and ad extensions within the ad group, will be reverted.

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Organize with labels (Mac only)

Labels let you organize campaigns, ad groups, ads, and keywords into groups based on what’s most important to you.You can now efficiently manage your labels' shared library, and add them to multiple campaigns, ad groups, ads, and keywords. Once you have added them, you can then filter on your labels from Advanced Search to see only the items you want.

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Timeline Release Marker spacer VERSION 11.19 (Windows and Mac)
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Associate Review Extensions and Callout Extensions at the account level

You can now associate your shared Review Extensions and Callout Extensions to your account. Associating ad extensions at the account level will save you time and also ensure that they apply automatically to all existing and new campaigns.

Note: Not all ad extensions can be associated at the account level in Microsoft Advertising Editor at this time. Don’t worry, we will continually expand account-level association for ad extensions in our future releases.

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Timeline Release Marker spacer VERSION 11.18 (Windows only)
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Efficiently manage Dynamic Search Ads with labels

With the addition of labels for Dynamic Search Ads, you can organize your Dynamic Search Ads in a way that is meaningful to you, helping you manage your campaigns more efficiently.

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Timeline Release Marker spacer VERSION 11.17 (Windows and Mac)
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Dynamic Search Ads are here!

Dynamic Search Ads help you save time with the initial setup and day-to-day management of your campaigns, while simultaneously identifying and capitalizing on new queries and sources of revenue for your business.

All you need to do is provide your website domain and generic ad copy, then Microsoft Advertising will take care of the rest – no need to manage long lists of keywords anymore! Dynamic Search Ads work by leveraging Bing’s organic search-crawling and machine-learning algorithms to automatically match the most relevant page on your website to a given search query. Once the page your potential customer is looking for has been identified, we dynamically generate an ad to match the implied search intent, location intent, or any additional real-time signals that are available and show the ad on Bing. Learn more

Important

Dynamic Search Ads are available in the United States and the United Kingdom only.

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Timeline Release Marker spacer VERSION 11.16 (Windows only)
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Schedule your ad extensions!

Control when your ad extensions will show to customers with ad extension scheduling. You can have them show on certain days or during certain hours, so you can best cater to your targeted customers.

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Shared library for Call and Location Extensions

Save time by creating a shared library for Call Extensions and Location Extensions that can be associated with multiple campaigns.

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Timeline Release Marker spacer VERSION 11.15 (Windows and Mac)
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Edit a wider variety of targets!

The following targets are now editable after you create them:

  • Ad schedule
  • Location
  • Excluded locations
  • Device type
  • Age
  • Gender
Important

Device type is not editable.

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Timeline Release Marker spacer VERSION 11.14 (Windows and Mac)
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Focus on the customers that matter most with even more location targeting options!

With the addition of county location targeting, you can now narrow in on an audience to a U.S. county to enhance your reach towards specific customers.

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Timeline Release Marker spacer VERSION 11.13 (Windows only)
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Save time with labels

Labels let you organize campaigns, ad groups, ads, and keywords into groups based on what’s most important to you.

You can now efficiently manage your labels' shared library, and add them to multiple campaigns, ad groups, ads, and keywords. Once you have added them, you can then filter on your labels from Advanced Search to see only the items you want.

Important

Not everyone has this feature yet. If you don't, don't worry. It's coming soon.

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Better age and gender target management

You can now manage your age and gender targeting from the Manager pane. Bid adjustments for each age range and gender give you the control you need to effectively manage campaign performance and return on ad spend.

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Non-editable targets

After you create them, the following targets' details cannot be updated, except for bid adjustment:

  • Ad schedule
  • Location
  • Excluded locations
  • Device type
  • Age
  • Gender

If you need to change one of these targets, please delete it and create a new one.

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Campaign and ad group level targeting

Advanced location options has been removed from the Locations tab and added to the Campaigns and Ad groups tabs under the name Targeting method.

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Removal of monthly budget

Microsoft Advertising no longer supports monthly budgets. In Microsoft Advertising Editor, Budget type is no longer shown in the Campaigns tab, and we have changed the name of Budget to Daily budget.

Note: If you had a monthly budget, no action is necessary on your part to keep your ads running. However, you may want to review the daily budget amount we set (by dividing your monthly budget by 30.4) and your Daily budget options (standard vs. accelerated). Learn more

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Timeline Release Marker spacer VERSION 11.12 (Windows and Mac)
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Multi-select in left Tree View

You can now select multiple Campaigns and Ad groups from the left Tree View pane. This will allow you to quickly filter out desired items on the grid and edit them simultaneously. Also, you can intuitively drag multiple Campaigns and Ad groups selected from the left Tree View from one account and drop them in another account.

Important

This is only supported in Microsoft Advertising Editor for Windows at this time.

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Multi-language support in Campaigns

Microsoft Advertising Editor now allows you to set multiple languages for your Campaigns as well as single ad group level languages. This broadens your campaign’s target audience for sets of sites with different languages.

Important

Not everyone has this feature yet. If you don't, don't worry. It's coming soon.

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Performance improvements

Switching between different Statistics views is faster than ever. Microsoft Advertising Editor now caches the statistics data for up to five date ranges that were previously used. Now, when you switch back to the view with a previously selected date range, the data does not need to be redownloaded, in turn, making the operation quicker.

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Timeline Release Marker spacer VERSION 11.11 (Windows and Mac)
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Better device target management

You can now efficiently manage your device targeting from the grid. Control what device your ads connect with customers based on what’s best for your business. Bid adjustments for each device type (Computer, Tablet, Mobile) give you the control you need to effectively manage campaign performance and return on ad spend.

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Auto bidding to maximize clicks

The maximize clicks automated-bidding strategy is designed to save you time by automatically setting your bids to help you get as many clicks as possible. Microsoft Advertising Editor now supports this new bid strategy type under Campaigns. Ad groups and Keywords can inherit this bid strategy type from its parent group or simply set it to Manual CPC.

Important

Not everyone has this feature yet. If you don't, don't worry. It's coming soon.

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Performance enhancements

Faster navigation equals more productivity. Not only can you pilot through the left campaigns pane quicker than ever, but we also improved our bulk editing speeds.

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Improved radius targeting

You can now set multiple radius targets for the same location with different radius values, while customizing the bid adjustment for each target.

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Timeline Release Marker spacer VERSION 11.10 (Windows and Mac)
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Review Extensions

Review extensions enable you to build trust with potential customers by adding a positive review from a trusted third-party source beneath your ads. Now you can efficiently manage your review extensions in bulk from Microsoft Advertising Editor.

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Default value in Audience Associations creation workflow

When you create Audience Associations, a default value, which can be modified, will be pre populated for you during the creation workflow. You no longer have to go back to the Editor pane and update the bid adjustment after creating the Audience Associations.

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Better support for Keyword import

If you use symbols instead of explicit match type for your keywords in your import file, Microsoft Advertising Editor now correctly recognizes phrase and exact match type. For example: Keyword "flowers" and [flowers] will be imported as phrase and exact match type respectively. If no symbols are used they will be considered as broad match type.

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Timeline Release Marker spacer VERSION 11.9 (Windows and Mac)
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Enhanced cost per click (CPC)

Enhanced CPC improves your chance of increasing sales leads and conversions by automatically adjusting your bids in real time. You can now set your bid strategy as Enhanced CPC from Microsoft Advertising Editor.

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Export text ads in Expanded Text Ads format

We are making it easier for you to adopt Expanded Text Ads! You can now export your standard text ads in the Expanded Text Ad format, make necessary changes, and then import them back as Expanded Text Ads.

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Timeline Release Marker spacer VERSION 11.8 (Windows and Mac)
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Vanity URLs

Certain advertisers can now have their Display URLs be Vanity URLs, which are different from branded Final URLs. This feature is available to customers advertising certain branded products, notably pharmaceuticals.

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And more!

We've also made some important performance improvements and bug fixes.

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Timeline Release Marker spacer VERSION 11.7 (Windows), 0.97 (Mac)
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Easier audience association management

Create, modify, and delete remarketing audience associations in Microsoft Advertising Editor. Optimize your audience ad groups by fine-tuning bids, tailoring ads, or adjusting your keywords.


Set product filters

You can now quickly set Microsoft Shopping Campaigns product filters to manage campaigns in bulk.

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Timeline Release Marker spacer VERSION 11.6 (Windows), 0.96 (Mac)
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Expanded device targeting

You now have greater flexibility in adjusting your bids across desktop, tablet, and mobile. With this release, you will be able to adjust your bids for desktop anywhere from 0% to +900%. We have also increased the bid adjustment range for tablet and mobile to be -100% to +900%.

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Timeline Release Marker spacer VERSION 11.5 (Windows), 0.95 (Mac)
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Shared budgets

With shared budgets, Microsoft Advertising automatically distributes a single daily budget across multiple campaigns within your Microsoft Advertising account. You create and manage them in Microsoft Advertising (see this article for more information), but you can now see shared budgets in Microsoft Advertising Editor.

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Timeline Release Marker spacer VERSION 11.4 (Windows), 0.94 (Mac)
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Microsoft Shopping Campaigns

Microsoft Shopping Campaigns are an optimal way to organize, track, and optimize your Product Ads directly in Microsoft Advertising. Now you can efficiently bulk manage your Shopping Campaigns, Product Groups, and Product Ads from Microsoft Advertising Editor.

Learn more

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Timeline Release Marker spacer VERSION 11.3 (Windows), 0.93 (Mac)
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Expanded Text Ads

New in Microsoft Microsoft Advertising Editor: A new, mobile-optimized ad format that gives you additional ad copy to better engage with web searchers before they click on your ads. Expanded Text Ads work seamlessly on mobile, tablet, and desktop devices, giving you a way to create more compelling calls to action for consumers and drive higher conversions to your business.

Learn more

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Timeline Release Marker spacer VERSION 11.2 (Windows), 0.92 (Mac)
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Manage Callout Extensions!

You can now manage your Callout Extensions in Microsoft Microsoft Advertising Editor .2! Use Microsoft Advertising Editor to easily manage your Callout Extensions in bulk and create shared Callout Extensions that can be associated to multiple campaigns and ad groups.

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Custom ads for Native Ads

Optimize your messaging for Native Ads with specific ads. You can select a specific ad as the preferred ad for Native Ads and Microsoft Advertising will prefer the Native Ad format for the ad during ad selection.

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Importing duplicate items

We improved the importing process of duplicate items. In Microsoft Advertising Editor , all duplicate items were flagged with a duplicate error and you had to manually select and delete the duplicate items. In Microsoft Advertising Editor .2, any duplicate items except one, will be skipped, eliminating the need for you to manually delete them.

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Timeline Release Marker spacer VERSION 11.1 (Windows), 0.91 (Mac)
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Drag and drop!

New in Microsoft Microsoft Advertising Editor .1: You can now drag and drop items within your account or across accounts.

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64-bit version of the application

We now have a 64-bit version of Microsoft Advertising Editor. If you have a 64-bit operating system and at least 8 GB of memory, installing the 64-bit version will optimize the performance of Microsoft Advertising Editor, enabling you to get things done even faster.

Go to the download page to install the 64-bit version of Microsoft Advertising Editor.

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Timeline Release Marker spacer VERSION 11 (Windows), 0.90 (Mac)
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Multi-account support

You asked for it, you got it! With Microsoft Advertising Editor , you can work on multiple accounts at the same time. You no longer have to wait for a task you're performing in one account to complete before being able to work on a different account. Go try it out!

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New design!

We've given Microsoft Advertising Editor a new look! Instead of having separate tabs, you can now drill into campaigns, ad groups, ads, and keywords from the left panel. We've also cleaned up the ribbon and made it easier to search and to choose columns.

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Copy and paste across accounts

Along with multi-account support comes the ability to copy from one account and paste into a different account. Copy keywords, ads — even whole campaigns — from one account to another with just a couple right-clicks.

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